In the online press room, journalists and bloggers will find a variety of resources from which to enhance their story ideas and articles. Begin by downloading our fact sheet and scroll down to view:

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Founders

Cofounder Christine O'Kelly	Cofounder Tara Geissinger

Online PR News founders Christine O'Kelly and Tara Geissinger have extensive experience in both traditional ad agency marketing and modern search engine marketing. After writing and submitting press releases for clients for more than 10 years, the two combined their knowledge to create an affordable press release distribution site with the features they and their clients desired most in an online press release submission site.

Tara and Christine are dedicated to increasing the value of online news and educating business owners on the most effective ways to write and distribute press releases to achieve greater visibility in the search engines. Together, they have published an ebook titled "How To Write SEO Press Releases," and developed an educational slideshow titled "How and Where to Submit SEO Press Releases." Their flagship Hub, "SEO Press Releases: How to Write them and Where to Submit Them," is one of the most trafficked informational resources on the topic.

Online PR News is a sister company of the SEO Copywriting firm SEO Content Solutions and the online marketing agency LoudLevel9.

Christine O'Kelly

Christine O'Kelly is an expert in SEO marketing, with two online marketing companies focused solely on helping clients achieve their online marketing goals -- SEO Content Solutions and Loud Level 9. Both companies rely on compelling, effective SEO copywriting to dramatically increase client's search engine rankings for their chosen search terms.

Christine has a degree in Writing from California State University San Marcos and a 10-year history in sales and marketing.

Tara Geissinger

Tara Geissinger is also a partner in SEO Content Solutions and Loud Level 9 as well as Online PR News, and brings to the table over 15 years of marketing experience -- primarily working for traditional advertising and public relations firms.

Tara has a degree in Journalism and English Literature from the University of Central Florida. She says that in her experience, truly great marketing -- online and off -- almost always boils down to excellent copywriting.

Looking for some good story angles on the subject of online press releases or SEO press releases? We've compiled a list of some of the most topical and relevant story ideas on the subject for you to run with. We are available for media inquiries. Send your questions to media@onlineprnews.com or call 888-451-4213.

The evolution of media -- the massive power of citizen reporters

In the past, newspaper and television stations held all the power in terms of reporting. But with the instant publishing and syndication capabilities of blogs, websites, and social marketing communication tools like Digg and Twitter, a surprising amount of power now lies in the hands of 'citizen' reporters...

It's surprising how many ad agencies and PR firms are unaware of how to market their client's online -- or even the benefit of helping their clients become more visible on the internet! Press releases have always been a staple marketing tool for ad agencies and PR firms. But with the evolution of the internet, the nature of the press release has changed -- as well as just about every other facet of marketing and visibility...

How have press releases evolved since the web became critically influential?

Though today's press releases still serve the same purpose as a press release of the past -- to introduce news -- the audience, writing style, and look have changed dramatically. There are simple techniques that must be employed for press release to gain traction on the internet...

"Many clients that I consult with wrongly assume that they don't have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of interesting things happening with their company that would be of great interest to many people -- and could drive qualified traffic to their website."
-- Christine O'Kelly

"It's amazing how many traditional ad agencies and PR firms don't realize the value of submitting press releases on the web! Today's technology has led to the rise to an army of 'citizen journalists' blogging, tweeting, and bookmarking information they find relevant online."
--Tara Geissinger

"It is critical that a press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable."
--Christine O'Kelly

What is an SEO press release?

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within a company. However, it is written in such a way that it will rank well in the search engines for target keywords and provide the company website with important backlinks that will also help boost it's position in the search engine rankings.

What makes Online PR News different from other distribution sites?

Online PR News was founded and created by SEO experts -- which means the releases distributed here will not only gain visibility among traditional and online journalists (including bloggers, Twitters and such) but will also be highly useful SEO marketing tools. Our submission program is specifically designed to include elements of SEO that are most effective in generating backlinks and higher rankings, including anchor text links and optimized title tags. All at highly competitive prices.

What are the most common mistakes people make when submitting press releases?

Who should submit press releases?

Press releases are excellent opportunities for all businesses. They alert the media and the public to important and interesting information such as the introduction of new products to the marketplace, new services, special promotions, etc... SEO press releases take marketing to a new level -- offering backlinks and online marketing elements that increase a company's online visibility and potentially sales.

Why would a company want to distribute news online if they only target a local market?

In the online world, it doesn't matter where a business is located. A local pest control company in Chicago, for instance, will still want to rank high for the search term "pest control Chicago." Submitting regular press releases that target that keyword and use it in anchor text is an excellent way to increase rankings. In addition, many online journalists are able to customize their news feeds to only include local news if they wish -- so the pest control company would still essentially be targeting their proper market.

Does Online PR News help those who do not know how to write a press release?

Yes! We have several ways to help companies who wish to submit SEO press releases but do not know how to write them. Our sister company, SEO copywriting firm, SEO Content Solutions, offers custom SEO press release writing.

What was the driving force that compelled the founding of Online PR News?

Founders Christine O'Kelly and Tara Geissinger started Online PR News because they saw a need for an affordable SEO press release submission site. They had been submitting releases on their client's behalf for years using a combination of almost a dozen different online submission sites. With the creation of Online PR News, they were able to customize an SEO press release distribution site that truly met all of their needs -- a perfect blend of traditional press release distribution and SEO marketing.