NEW GROCERY PRICE-CHECK WEBSITE LAUNCHES FOR ATLANTA

A new website, MyGrocerySpy.com, has just launched to help Atlanta grocery shoppers instantly compare prices and make more informed decisions about where to find the Atlanta grocery savings each week

Online PR News – 22-February-2011 –New Grocery Savings Service Appeals to the New Frugality Mentality

ATLANTA, GA (February 22, 2011) – Families motivated to spend less in 2011 have a new online price-sleuthing service that enables them to save even more money on groceries and other supermarket items. A new website, MyGrocerySpy.com, has just launched to help Atlanta grocery shoppers instantly compare prices and make more informed decisions about where to find the Atlanta grocery savings each week.

Twice a week, MyGrocerySpy.com checks out the prices on 150 to 200 grocery products at four of the top chains in the metro area, including Publix, Kroger, WalMart and Ingles. MyGrocerSpy.com provides a price comparison chart and sorts the shopping list so the lowest prices are readily identified by store. Subscribers can quickly build a custom shopping list by store to be printed out or sent to any cell phone that accepts e-mail. Armed with their list, subscribers can quickly get in and out of each store with the lowest-priced items. Atlanta grocery shoppers can find the best deals at as many of the stores as they choose. Updates twice a week take into account any price changes.

MyGrocerySpy.com offers a 14-day free trial. Normally $8.50 per month, the savings on the trial period could save the equivalent of many months’ membership. Group fundraising subscriptions and benefits are covered at the end of this release.

MyGrocerySpy.Com was designed to enable shoppers to capitalize on previously hidden savings with or without Atlanta grocery coupons or flyers. MyGrocerySpy proves that no one store has the best prices every week. One week Kroger might have the lowest price on store brand or national brand macaroni and cheese. The next week, Kroger may not be the lowest on that item. Prices on item after item rise and fall dramatically from store to store and week to week.

According to the Food Marketing Institute (FMI) 2010 U.S. Grocery Shopper Trends report, consumers are increasingly motivated to compare prices, look for specials, and increase their number of weekly grocery-shopping trips, now averaging 2.06 per week. The report also indicates that consumers are increasingly willing to shop at multiple stores, as the number of trips to their primary store decreased from 75.3 percent in 2009 to 68.9 percent in 2010. The same report notes that 56% of consumers make a shopping list, up from 53% in 2009. Using MyGrocerySpy.com makes building that list based on the lowest prices even easier. It turns the shopping list into a more powerful money-saving resource.

Tests of MyGrocerySpy.com show an average 35 percent savings per week. Even without shopping all four stores, the savings will still be significant.

By using MyGrocerySpy.com with coupons, buyers can make those coupons worth more by using them on the lowest price. However, the service was primarily designed for those who want to save but don’t want their research to take longer than their shopping. Consumers can plan their shopping trips around the lowest prices shown on the website.

Group Buying Power: A win-win for Associations/Non-Profits and their members
Groups can enroll their organization in a Spy Groups program to help their members save money and increase donations to the organization. Group pricing is $8.50 per member per month, with $1.50 being rebated to the organization by MyGrocerySpy.com. Any church or other charitable organization, including school programs such as PTA, sports or bands, can make money without doing anything more than spreading the word and sending their group code for member login. Setting up a fund-raiser requires no up-front investment, and online sign-up can be done in a matter of minutes. Each member saves money while contributing to their favorite organization.

Whether shoppers clip coupons, use store circulars or just want to save money by checking prices online, MyGrocerySpy.Com makes it convenient and simple to be an expert bargain detective.

Additional Food Marketing Institute Grocery Shopper Trends Survey 2010 information:
“More and more customers are increasing their money-saving behaviors when they plan their grocery shopping trips,” says Leslie G. Sarasin, FMI president and CEO
The survey found:
• 30% compare prices across many stores, up from 22% in 2009.
• 44% look for specials in newspapers or circulars, up from 40% in 2009.
• 39% look for cents-off coupons, up from 35% in 2009.
• 11% check store websites for specials, up from 9% in 2009.
http://www.fmi.org/news_releases/index.cfm?fuseaction=mediatext&id=1172
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Media Contact:
Mary Huff
Tribute Media Consulting
404-713-3774
huffcomm@comcast.net

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