With the recent boom in electronic cigarettes, this Christmas is looking like the hot time for the new product.
Online PR News – 10-November-2009 – With Christmas season arriving within the next few weeks, a new product called the e cigarette is making a large splash in retail demand. The electronic cigarette offers consumers a alternative to traditional tobacco cigarette smoke.
“we are anticipating around a 35-50% increase in traffic and sales”
An electronic cigarette (or e-cigarette) looks like a standard cigarette, but doesn’t burn tobacco or release toxic smoke. Instead, each puff vaporizes a small amount of nicotine dissolved in water and propylene glycol. Early studies on the benefits of switching from regular to electronic cigarettes have been promising enough to earn this October 2009 policy statement from Action on Smoking and Health (ASH), a UK public health charity that works to eliminate the harm caused by tobacco:
“We believe that products should be made available that deliver nicotine in a safe way, without the harmful components found in tobacco. Most of the diseases associated with smoking are caused by inhaling smoke which contains thousands of toxic chemicals. By contrast, nicotine is relatively safe. Therefore, e-cigarettes, which deliver nicotine without the harmful toxins found in tobacco smoke, are likely to be a safer alternative to smoking. In addition, e-cigarettes reduce secondhand smoke exposure since they do not produce smoke.” (ash.org.uk/files/documents/ASH_715.pdf)
With the product already in large demand groups such as electroniccigarettesinc.com are expecting a surge in holiday traffic and sales. "we are anticipating around a 35-50% increase in traffic and sales" says the owner of electronic cigarettes inc. Only time will tell the future of the electric cigarette, but so far, it has proven to move from a fad to a mainstay product in our national consumer market.
