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Michael Wong Cambridge PR Group 617-500-2302 |
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Japanese Automaker’s Iconic Sedan to Reveal New Look in Four-City Simulcast
Online PR News – 09-August-2011 –SARATOGA SPRINGS, N.Y. – When it comes to automotive sales, the Toyota Camry has reigned supreme not just among Toyota’s lineup, but among all cars sold in the United States for 13 of the last 14 years. The model’s sales have been slower in 2011 due to availability issues resulting from the March earthquake in Japan, but an all-new 2012 Camry will be revealed to the world on August 23 and delivered to Toyota dealerships in the fall.
The unveiling of the refreshed Toyota Camry will take place simultaneously at four separate venues around the United States, a nod to the midsize sedan’s prevalence in the marketplace. Video simulcasts will come from the Automotive Hall of Fame in Dearborn, Michigan and the Toyota Camry assembly plant in Georgetown, Kentucky, as well as from locations in New York City and Los Angeles.
“If you’re looking for a success story, you need look no further than the Toyota Camry,” said Bob McKenna, general manager of Upstate New York Toyota dealer New Country Toyota of Saratoga Springs. “Toyota has sold 15 million Camrys since the vehicle first came out 28 years ago, and the new model will vault the Camry back to the top of the sales charts where it belongs.”
Toyota has remained tight-lipped about changes made during the design process, but exterior photos of the 2012 Camry reveal a thoroughly modern exterior with sharper edges that give the car more attitude than the outgoing model. Automotive publication Inside Line revealed that consumers can expect upgraded interior surfaces and design along with new smartphone-connected entertainment and navigation systems that have become a must-have in the midsize sedan market.
The 2012 Toyota Camry will have big shoes to fill after the 2011 model bows out. The 2011 Camry, available with three engines, is far and away the automaker’s best-selling product. In July alone, 27,016 Camrys left dealership lots compared with 17,577 Corollas, which are big sellers themselves.
Efficiency has drawn customers to the Camry for years, and Toyota has hinted that new models will see a boost in fuel economy. However, the 2012 Camry will maintain the standard four-cylinder 2.5-liter engine that helps return 33 mpg on the highway with a manual transmission and 32 mpg with the six-speed automatic on the 2011 Camry. The 2012 Camry will also inherit the current 3.5-liter V6 that gets this year’s model 268 horsepower while still managing 29 mpg on the highway. Buyers looking for even more economic motoring can opt for the 2012 Camry Hybrid, which is expected to improve upon the 31 mpg in the city and 35 mpg on the highway of its predecessor.
“Camry owners look at their cars as more than just transportation; they’re family members,” McKenna added. “Part of that association is the incredible reliability that keeps Camrys on the road for years and years. Camry drivers know that whether they’re commuting to work or have a long road trip planned, they can count on their Camry’s to get them there. It’s that trust that brings Camry owners back when it’s time for their next car, and we expect to see many of them at our dealership this fall to scope out the 2012 model.”
About New Country Toyota of Saratoga Springs:
Upstate New York Toyota owners can rely on New Country Toyota of Saratoga Springs to provide an outstanding level of customer service. Their Toyota service department is second to none, and their dedicated service technicians are committed to keeping their customer’s Toyotas in great shape for many years to come. Part of the New Country Motor Car Group family of dealerships, New Country Toyota of Saratoga Springs is located at 3002 Route 50 in Saratoga Springs, N.Y. Find them online at www.toyotaofsaratogasprings.com, call them at 866-979-0592, or like them on Facebook at www.facebook.com/NewCountryToyotaSaratoga.
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