Older Dogs Using Newer Technology to Teach Proven Tricks
Online PR News – 15-September-2011 – – The Youngstown SCORE small business chapter located on the campus of Youngstown State University, Youngstown Ohio, has initiated a social media marketing campaign to connect with young entrepreneurs. By leveraging social media, the group expects to reach a demographic that is younger than its traditional clientele while initiating a dialogue that will enable its “followers/friends” to structure future training programs. The initiative began in September.
SCORE-Youngstown is a non-profit organization that works closely with the SBA to stimulate economic growth and create jobs by providing free mentoring and tools such as business plan templates, Search Engine Optimization (SEO) advice, and grant or loan guidance. On average, clients tend to be middle-aged before they look toward the SCORE’s mentorship program.
According to Ohio Senator Joe Schiavoni (D) 33rd district, “The innovation demonstrated by Youngstown SCORE emphasizes the resilience of the Mahoning Valley and SCORE must be considered a competitive advantage for small business in northeast Ohio.”
The scope of the initiative includes a completely redesigned website at http://youngstown.score.org and an integration with Twitter, Facebook, LinkedIn and YouTube. However simply reaching a broader population of small businesses isn’t sufficient. Youngstown SCORE intends to solicit feedback through the channel so that the general public can help shape future training events and website content. SCORE is listening to its customers.
Keith Brown, owner of The Daily Grind coffee shop in Girard, Ohio and a SCORE client, feels that “the new SCORE website and method will definitely reach young entrepreneurs. People are creative and adventurous at an early age. I see it in my staff, and I even recognize the trait in the high-school students I coach.”
Youngstown SCORE has been helping small businesses in northeast Ohio since 1965. There are approximately 40 experienced mentors, some retired, who volunteer their time and expertise to benefit the community and local economy. Mentoring sessions can be considered confidential.
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