BACARDI - World's Most Awarded Rum - Tops 300 Awards
Contact Information
Amy Federman
For Bacardi Limited Patricia Neal Amy Federman amy.federman@bm.com (441) 294-1110
Miami FL, 33101

441-294-1110

Confirms commitment to exceptional quality and reinforces its role as a key spirit in some of world’s favorite cocktails

Online PR News – 08-January-2010 – – BACARDI® rum, the world's favorite and best-selling premium rum now tops 300 awards—sustaining its title and position of “the world's most awarded rum.” This highlights the Bacardi commitment and dedication to producing a range of rums of exceptional quality and great taste.

Bacardi has a well documented history of superior rum-making since its founding in 1862 in Santiago de Cuba when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rums and flavored rums. For nearly 150 years, through seven generations of Don Facundo’s descendants, Bacardi has focused on quality, taste and excellence. BACARDI rum has been recognized and awarded in sixteen countries around the world.

Some of the recent accolades the BACARDI rum portfolio has secured include the top awards at the World Spirits Awards in Bad Kleinkirchheim, Austria; the Monde Selection in Brussels; the International Wine & Spirit in London; and the International Review of Spirits in Chicago.

The most recent accolades of all come from the drinks business “The Spirits Masters 2009” ceremony, where BACARDI Reserva Limitada rum was awarded Master status in the “Rum Masters” category, and BACARDI Añejo rum and BACARDI 8 Year Old rum received Gold awards in the same category.

In addition to the awards, BACARDI 8 Year Old rum just received great recognition in the New York Times. The New York Times spirits panel pronounced BACARDI 8 Year Old rum as having “the ring of true rum authority” and of the super premium rums reviewed, such as Barbancourt 15Year Old and Appleton 12 Year Old, declared, “Bacardi was our best value.”

Because of its exceptional taste and quality, BACARDI rum was chosen for the creation of some of the world's most loved and timeless cocktails. The Mojito was created with BACARDI Superior rum in 1862; The Daiquirí was created with BACARDI Superior in 1898. The Cuba Libre—BACARDI Gold rum and COCA-COLA—was first mixed in 1900, and the original Piña Colada was made with BACARDI Superior in 1922. For nearly a century and a half, BACARDI rum has been at the heart of making great tasting cocktails.

With BACARDI rum you will find consistency in taste and quality all over world as it is specifically blended to the same flavor profile no matter where it is enjoyed.

This holiday season, choose the gift that spirit connoisseurs have selected as tops—BACARDI—the most awarded rum in the world.
About BACARDI Rums
In 1862, in Santiago de Cuba, Bacardi revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand. Today, BACARDI Rum is produced in multiple locations including Puerto Rico and Mexico, following the production legacy set forth by Don Facundo.

THIRSTY FOR LIFE? DRINK RESPONSIBLY.
www.Bacardi.com

BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.

Media Contacts:

Amy Federman, for BACARDI rum, 441-294-1110, amy.federman@bm.com

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