Block-by-Block, a Life-Size Lego Ford Explorer Is Born

Toy SUV Debuts as Real Model Gets Fuel-Efficient EcoBoost Engine

Online PR News – 04-October-2011 – – WATERTOWN, Mass. – While several models of the 2012 Ford Explorer may come off the assembly line over the course of a few hours, it took 22 designers roughly 2,500 hours to craft a life-size Lego likeness of the recently redesigned SUV. Comprised of more than 380,000 individual bricks and tipping the scales at 2,654 pounds, the Lego Explorer won’t be found at Ford dealerships anytime soon, as it is destined to be an attraction at Legoland Florida in Orlando when the new park opens on October 15.

The Lego Explorer will be a part of the Ford Driving School at Legoland, where young kids can drive small Lego-shaped Fords at speeds of up to 3 mph. Before the giant Ford toy began its trek to Florida, it debuted at Ford’s Chicago Assembly Plant, home of the 2012 Ford Explorer. The new Explorer is one of the most recent recipients of a Ford’s powerful yet fuel-efficient EcoBoost engine, which provides V6 performance in a four-cylinder unit.

“Based on the success we’ve seen with the EcoBoost technology in our F-150 pickup, the 2012 Explorer with the new engine should be a huge hit,” said Peter King, general manager of Watertown Ford, a Greater Boston Ford dealer. “The Explorer already offered unparalleled capability and class-leading fuel economy, but the EcoBoost drops the engine size to save owners even more on gas money while actually boosting torque.”

The heart of the EcoBoost-equipped 2012 Explorer is a 2-liter direct-injected turbocharged engine. Ford engineers focused on doing more with less when they developed the 2-liter EcoBoost, which pumps out 240 horsepower and 270 pound-feet of torque. Combined with a six-speed automatic and front-wheel drive, the EcoBoost Explorer can return 20 mpg in the city and 28 mpg on the highway, an improvement of three miles per gallon during highway driving compared with the standard V6 model.

Inside, the EcoBoost Explorer has all the features Ford drivers have come to expect, like spacious cargo room and family-friendly seating that opens up plenty of space for children to build Lego cars of their own. With the second row of seats folded flat, the Explorer has 43.8 cubic-feet of cargo space, a number that grows to 80.7 cubic-feet with both back rows folded flat.

While driving with kids can be distracting, Ford’s SYNC with MyFord Touch is available to help keep hands on the wheel. The technology offers voice control of the navigation system and stereo, as well as hands-free calling and access to internet apps when connected to a compatible phone. With the available Active Park Assist, the Explorer will even parallel park itself with little input from the driver.

“The 2012 Explorer is the best choice for families that like to get out and see the world, and with EcoBoost efficiency they can explore more without breaking the bank,” King noted. “Ford has done a great job creating a vehicle that’s just as useful as it is desirable, and I know its benefits won’t be lost on our customers.”

A time-lapse video of the Lego Ford Explorer’s creation can be seen at http://www.youtube.com/watch?v=ae48tkWLcEA. Ford’s comparison of the 2012 Explorer with the Lego version can be viewed at http://media.ford.com/images/10031/Lego_Explorer.pdf.

About Watertown Ford:
Watertown Ford is where Greater Boston Ford lovers head for the best deals on new and used Fords. No other Massachusetts Ford dealer has the same dedication to the customer, and that dedication has earned Watertown Ford the loyalty of Ford owners all over the state. Their extensive inventory, as well as information about their premier Ford dealership, can be viewed online at www.watertownford.com. You can also like them on Facebook at www.facebook.com/MyWatertownFord, reach them by phone at 800-584-6486, or visit their showroom at 625 Pleasant St. in Watertown, just minutes from Boston.

 
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