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Lisa Fuchs, PR Rep KL Communications, Inc. 50 English Plaza, Suite 6B Red Bank NJ, 07701 732-224-9991 |
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Allyssa Gresser, Vice President of Client Relations at KL Communications, Inc., will be speaking on how the iPad has impacted the nation’s media consumption at today’s Market Research Event in Orlando.
Online PR News – 07-November-2011 –Allyssa Gresser, Vice President of Client Relations at KL Communications, Inc., a Red Bank, NJ-based marketing research firm, will be speaking on how the iPad has impacted the nation’s media consumption at today’s Market Research Event in Orlando.
Ms. Gresser’s presentation, entitled "The iPad is Changing the Way Americans Consume Media: Learning from the Time Inc. Innovation Panel,” will be featured in the “Mobile and Technology” track of the conference. Ms. Gresser will be presenting with Mark Gallops, Executive Director of Time Inc.
"The presentation is right on the edge of current marketing insights,” Gresser said. “The iPad, as well as other tablets, has vitally changed how Americans get their media fix. We’ve collaborated a great deal with Time Inc. to understand what this means and how it can translate into action.”
KL Communications, Inc. is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. Our newly developed IC2 community platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities and panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.
For more information about the forum, contact KL Communications at (732) 224-9991, or visit the KL Communications website at www.klcommunications.com.
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