Mitsubishi Motors Addresses EV myths in the EVidence

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The EVidence is a series of short videos which has been developed to address, and in many cases dispel, the myths and misconceptions people hold about electric and plug-in hybrid cars.  The series was conceived after receiving numerous Facebook submitted questions and comments about Mitsubishi’s i-MiEV, Australia’s first publically available mass-produced electric vehicle.

Vice President of Marketing and Brand Management, Paul Unerkov, said “As EV technology is new to many consumers, there is a wide range of misconceptions in the marketplace regarding electric cars.  We developed the EVidence as a tool to help educate our customers about our newest product, the i-MiEV, and also to pave the way for our future electric and plug-in hybrid models.”

The ten episodes cover a wide range of topics including range anxiety, battery life and safety, charging at home and on the road, costs, performance and the future of EV technology. Every Wednesday, Mitsubishi will post an episode of The EVidence on their Facebook site, YouTube channel and in various Mitsubishi forums.  View the first episode by visiting Range Anxiety with i-MiEV Electric Vehicle - The EVidence Ep 1  or by visiting the Mitsubishi Facebook page.

About Mitsubishi Motors Australia Limited
The Mitsubishi Motors Australia Facebook page has been online since August 2010 and has quickly developed a loyal and passionate following.  It’s an open forum for Mitsubishi owners and enthusiasts to get the latest news and events and to share their own Love That Car moment. With the addition of the new My Mitsubishi app, the company has opened the door for a one-stop shop for all Mitsubishi customers’ enquiries and requests.

Check it out and become a friend of Mitsubishi Motors http://www.facebook.com/MitsubishiMotorsAustralia

For further information contact
Lenore Fletcher
Head of Corporate Communications
Phone: 08 8275 2348 
Mobile: 0408 320 797
lfletcher@mmal.com.au

Caitlin Beale
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
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Contact Information

Mitsubishi Australia
Mitsubishi Australia
Mitsubishi Australia 1284 South Road, Clovelly Park, SA 5042, Australia
Clovelly Park SA, 5042
(08) 8275 2348

http://www.mitsubishi-motors.com.au

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Mitsubishi Motors Australia Limited (MMAL) today released the first episode of The EVidence, a ten part video series that addresses the most common myths surrounding electric vehicles.

Online PR News – 06-December-2011 –Mitsubishi Motors Australia Limited (MMAL) today released the first episode of The EVidence, a ten part video series that addresses the most common myths surrounding electric vehicles.

The EVidence is a series of short videos which has been developed to address, and in many cases dispel, the myths and misconceptions people hold about electric and plug-in Hybrid Cars. The series was conceived after receiving numerous Facebook submitted questions and comments about Mitsubishi’s i-MiEV, Australia’s first publically available mass-produced electric vehicle.

Vice President of Marketing and Brand Management, Paul Unerkov, said “As EV technology is new to many consumers, there is a wide range of misconceptions in the marketplace regarding Electric Cars. We developed the EVidence as a tool to help educate our customers about our newest product, the i-MiEV, and also to pave the way for our future electric and plug-in hybrid models.”

The ten episodes cover a wide range of topics including range anxiety, battery life and safety, charging at home and on the road, costs, performance and the future of EV technology. Every Wednesday, Mitsubishi will post an episode of The EVidence on their Facebook site, YouTube channel and in various Mitsubishi forums. View the first episode by visiting Range Anxiety with i-MiEV Electric Vehicle - The EVidence Ep 1 or by visiting the Mitsubishi Facebook page.

About Mitsubishi Motors Australia Limited
The Mitsubishi Motors Australia Facebook page has been online since August 2010 and has quickly developed a loyal and passionate following. It’s an open forum for Mitsubishi owners and enthusiasts to get the latest news and events and to share their own Love That Car moment. With the addition of the new My Mitsubishi app, the company has opened the door for a one-stop shop for all Mitsubishi customers’ enquiries and requests.

Check it out and become a friend of Mitsubishi Motors http://www.facebook.com/MitsubishiMotorsAustralia

For further information contact
Lenore Fletcher
Head of Corporate Communications
Phone: 08 8275 2348
Mobile: 0408 320 797
lfletcher@mmal.com.au

Caitlin Beale
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
cbeale@mmal.com.au

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