|
Don Dowd RE/MAX Realty 1646 West Chester Pike, Suite 2 West Chester PA, 19382 610.497.2000 |
 |
Montgomery County PA realtor Don Dowd has become well known for his "out of the box" marketing techniques. Recently, he revealed his latest tactic he calls a "postcard on steroids."
Online PR News – 07-February-2012 –West Chester, Pa. – Montgomery County, PA realtor Don Dowd has quickly earned a reputation as among the most creative marketers in the region. His tactics have yielded exceptional results; especially in the past couple of years. Considering that he is primarily a listing agent, meaning he mostly represents sellers, and the past few years have been the biggest buyer’s market since the great depression, Dowd’s sales numbers are all the more impressive.
Some of the techniques Dowd uses to keep him in the top 5 out of over 3200 area RE/MAX real estate agents for the last 2 years running include:
• Luxury Homes & Estates Magazine Listings (front and back cover)
• Distinctive Homes Magazine Listings
• Chester County Life Magazine Listings
• Home Décor & Ideas Magazine Listings
• The Real Estate Book Listings
• Internet & Email Blasts
• YouTube Video Blasts
• Broker’s Only Cocktail Party-style Open Houses
Recently, Real Estate Agent Main Line PA Don Dowd revealed a brand new marketing technique he is employing to geo-target home sellers who are in the same zip code and price bracket of the most recently-sold homes. Don calls this technique the “postcard on steroids.”
“As many people know, one of my most effective marketing strategies is putting my homes on the front and back cover of top real estate magazines like Luxury Homes & Estates,” Dowd says. “One of the reasons this works so well are the arts and graphics used, which I spend a significant amount of money on. So I finally thought ‘why not re-use these graphics on a mailing to targeted sellers in neighborhoods where other homes have recently sold?’ And that’s where the idea of this large shiny postcard was born.”
Here’s how it works; Dowd takes the arts & graphics from his front and back cover magazine listings, and has them re-purposed into a 12 x 15 glossy postcard or “flat” that is directly mailed to certain houses in certain neighborhoods based on the town, zip code, and price bracket. The flat is large enough to almost guarantee it will get people’s attention.
“There are several factors that make this technique so successful,” Dowd continues. “First of all, these postcards are so nicely made they are really more like traveling billboards, and they definitely get noticed. Secondly, I’m targeting homeowners in certain areas where they are much more likely to need my services, which assures a much greater return on investment than just randomly sending these out to several hundred houses. Third, because of the volume and saturation of these mailings into certain areas, I have a special arrangement with the Post Office a significant discount off the regular price, keeping my operating costs lower.”
Given the combination of creating a compelling mailing, sending it out to highly-targeted potential clients, and keeping costs at a minimum, at appears Dowd has hit upon another winning marketing strategy. Adding this technique to his arsenal is sure to help maintain Dowd’s status as one of the top selling real estate agents in the region.
About Don Dowd Realtor Main Line Pa:
Don Dowd is a RE/MAX Main Line real estate agent and member of the prestigious National Association of Realtors. Don has been in sales for almost his entire adult life and began his career in real estate at age 22. In 2010, (the last year where statistics are available) Don ranked 5th in sales out of 3204 RE/MAX agents in the Philadelphia and Delaware areas. What sets Don apart from most realtors is his ability and willingness to invest the resources necessary to properly market the homes of his clients. He is able to do this because he retains 99% of the commissions he earns, as opposed to most real estate agents that keep 50%. His superior resources and exceptional negotiating skills make Don Dowd one of the top realtors in the area.
| Bookmarks |  |  |  |  |  |  |  |  |  |  |  |  |  |
