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Jessica Ward Punch Communications 01858 411600 |
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A recently conducted study on Facebook addiction is good news for brand strategies.
Online PR News – 08-February-2012 –Results from a recent study detailing just how addictive Facebook is for users is news for brands who want to drive messages and engage with their audience through social media, says integrated PR, search and social media agency, Punch Communications.
Published last week, a study in the Psychological Studies Journal revealed that although necessities such as sleep is most longed for throughout the day, individuals found the need to check Facebook the hardest to overcome. The results provide an insight into behavioural patterns on social networks, including how alcohol and cigarettes generate lower levels of desire than the urge to check Facebook and Twitter on a regular basis.
The study shows the effect social networking has on individuals within their day-to-day lives, which is encouraging for brands who wish to further their presence within the social space by heightening engagement opportunities. It illustrates how important it is for brands to have a presence on social networks and how vital it is for them to implement the right tactics and techniques to ensure high engagement levels are achieved.
Georgina Dunkley, account director at Punch says: “By approaching these findings with a professional attitude, brands are able to realise the potential these statistics provide. Executing a social media plan into their strategies enables companies to target customers at specific times and in turn generate effective and successful results. By noting factors such as the most effective times to post, how often to post and which audiences to target, brands are able to use high engagement tactics to push themselves into users’ news feeds and take full advantage of what has been labelled a socially-obsessed society.”
Punch Communications is an integrated PR, search and social media agency, serving a ride range of clients from start-ups to global brands. If you are currently reviewing SEO agencies, or are interested in exploring areas such as digital PR, call Punch on 01858 411600 or visit www.punchcomms.com.
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