Consilium Global Business Advisors Engages As HubSpot VAR

Consilium teams up with 2011 Inc500 winner HubSpot with goal of innovating global adoption of technology in support of American exports

Online PR News – 30-April-2012Consilium Global Business Advisors has teamed with Cambridge all-in-one inbound marketing software company, HubSpot. The value added reseller association is focused on developing the inbound marketing potential for US exporters pursuing business development in international export markets.

”HubSpot has established themselves as the leader in this space domestically” commented Dave Kaupp, Consilium Principal and digital marketing expert. “Now as they begin to ‘internationalize’ their product, and their sales, we decided it was the perfect time to partner with them to bring their product to our clients, and our international expertise to their ‘Marketplace.’”

We are really well established and recognized among traditional agencies in our domestic US market. And while we continue to grow that segment, we are also beginning to globalize our approach. So we are really thrilled to have innovative, internationally focused folks like Consilium excited to associate with us. We are intrigued by their model and look forward to deploying internationally with them, in support of American exporters and the National Export Initiative.

Peter Caputa, VAR Sales & Marketing Manager at HubSpot noted “We are really well established and recognized among traditional agencies in our domestic US market. And while we continue to grow that segment, we are also beginning to globalize our approach.” He continued “So we are really thrilled to have innovative, internationally focused folks like Consilium excited to associate with us. We are intrigued by their model and look forward to deploying internationally with them, in support of American exporters and the National Export Initiative.”

HubSpot is an all-in-one inbound marketing software platform for businesses of all sizes. It allows integration of blogging, search engine optimization, social media monitoring, lead nurturing, content management, content personalization, and analytics reporting. With more than 6,000 customers in 46 countries, HubSpot was named the 2nd fastest growing software company in the world by Inc Magazine this year.

“Our new VAR association with HubSpot fits especially well in the context of our participation in the MassChallenge,” added Ed Marsh, Consilium Principal. “HubSpot is a great example of the start-up aura of the Boston area, and it’s awesome to be part of bringing various technologies to bear simultaneously to reduce barriers for American industry to expand internationally.”

About Consilium’s ERA™ Profile – The Export Readiness Assessment™ tool, scheduled for release later in 2012, provides both the “demystifying” component necessary to reduce perceived barriers to exporting and also predictive indications about which companies can benefit most from assistance – and where to focus the efforts. Available as a single use assessment for companies considering export; as a subscription version available for Federal, State and Local government export development agencies; and as a branding/marketing tool for allied services – the versions of the tool support all segments of the SMB export “industry.”

About Consilium Global Business Advisors – Consilium assists companies in increasing sales and profits through global business development. The Consilium Method uses a selection of advisory services synthesized into a unique export assistance solution, which includes—Marketing Localization, Market Selection, Product Localization, Channel Model Selection, Business Development, Process Management, Government Relations, Commercial Diplomacy and other operational & administrative functions. The Consilium Model is a “big company” export model tailored for SME accessibility. With substantial real-world business experience spanning industries and regions, the Consilium principles deftly guide clients through meticulous strategic planning, comprehensive preparation, and side-by-side market execution. Clients benefit through increased revenue and profit, business stability and survivability. Diversification through carefully selected emerging and established markets also enhances enterprise value through international penetration and growth management.

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