RAKBANK Launches Another First Interactive mobile application for RAKBANKdeals
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RAKBANK has announced the launch of its new interactive mobile application developed to give Cardholders easier and faster access to the Bank’s value added deals and offers on RAKBANKdeals.ae.

Online PR News – 22-June-2012 – Dubai – RAKBANK has announced the launch of its new interactive mobile application developed to give Cardholders easier and faster access to the Bank’s value added deals and offers on RAKBANKdeals.ae.

“We are proud to be the first bank in the UAE to launch a mobile application for a deals platform,” says Graham Honeybill, Chief Executive Officer, RAKBANK. “The new engaging application reinforces RAKBANK’s position as a dynamic Bank which offers its customers innovative and flexible products and services that exceed their expectations.”

RAKBANKdeals.ae mobile app is compatible with most popular web-enabled smartphones such as iPhone, Blackberry and Android and can be downloaded from their online application stores.

For GPS enabled mobile phones, and once the user location is identified, the application will show a list of the deals and offers from RAKBANK that are the closest. Cardholders also have the option to select any of the various categories like dining, electronics, entertainment, etc. and all the relevant deals will be displayed. Alternatively, they can search by ‘location’ to find offers in a specific area.

For added convenience, Cardholders are able to share the deals with their family and friends via SMS, e-mail or through social networking sites like Facebook and Twitter.

“The new mobile application is the latest addition to our user-friendly, rewarding digital engagement channels such as our active presence on key social media platforms as well as the Bank’s innovative Mobile and Online Banking solutions,” says Banali Malhotra, Head of Marketing, RAKBANK. “With RAKBANKdeals.ae enjoying a growing popularity, we introduced this new application so our customers can access a wide array of exclusive, attractive deals while they are on the go.”

RAKBANKdeals.ae, launched late last year, is a one stop online destination to all RAKBANK Credit, Debit and Prepaid Cardholders exclusive privileges and loyalty programmes. This includes access to RAKBANKdeals.ae weekly deals offering discounts of 50% and more from leading brands, RAKfeast, a dining discount programme, Lifestyle Privileges, a programme for diverse benefits and privileges from more than 80 outlets, the Prepaid Card offer, buy 1 get 1 free, as well as RAKBANKdirect.ae and smartshop.ae discounted deals.


RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail and small to medium business bank in the UAE, serving over 400,000 customers. Founded in 1976, the Bank is one of the country’s oldest local financial institutions and today one of its fastest growing and most dynamic banks in the UAE.

RAKBANK offers a wide range of personal and business banking services throughout its 31 branches, as well as its telephone, Online, and Mobile banking channels. The Bank is a leading provider of credit cards and a prominent player in mortgage lending and small to medium enterprise finance.

Customer service excellence is a cornerstone of the Bank’s success, the bank having been voted in 2010 for the fifth consecutive year as as #1 Bank in Customer Service in the UAE Annual Bank Benchmarking Study. For more information, you can visit www.rakbank.ae, www.rakbankdirect.ae, or contact the Call Centre at +9714 213 0000. You can also connect to RAKBANK via twitter.com/rakbanklive andfacebook.com/rakbank.

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