The Hackerís Guide has recently partnered with Minneapolis/St. Paul Business Journal, the Twin Citiesí largest weekly business publication, to provide weekly Top 5 and Top 10 lists on the best area golf courses across Minnesota and western Wisconsin.
Online PR News – 09-July-2012 – Minneapolis, MN – The Hackerís Guide, a Minneapolis-based golf course rating organization and publisher of regional rating guides, has recently partnered with Minneapolis/St. Paul Business Journal, the Twin Citiesí largest weekly business publication, to provide weekly Top 5 and Top 10 lists on the best area golf courses across Minnesota and western Wisconsin. www.hackerscentralonline.com
Utilizing the rankings from the Hackerís Guide, the Business Journal posts Top 5 or Top 10 lists for its readership based on one of the six Hackerís Guide ratings categories (hospitality, playability, facility, conditions, forwards or value) as well as the best golf courses in regions like Brainerd, Rochester, St. Cloud, Duluth/Superior and Door County, Wisconsin. http://tinyurl.com/cr74tfw
According to Ed Stych, Web Producer for the Business Journal, "Golfers make up a large part of our readership and we felt that the content provided by Hacker's Guide would be a perfect complement to our weekly business reporting."
Unique to the golf industry, the Hackerís Guide rates a golf course on 60 different factors in six different categories, taking into account how the average golfer would experience each course. More importantly, these ratings are completed by regular golfers, affectionately referred to as Team Hacker, each of whom has gone through a screening process before they become a ďcertifiedĒ rater.
The partnership has been beneficial for both organizations. The Hackerís Guide has seen visits increase year-over-year by 66%, and can partially attribute it to the content partnership with Business Journal. Said publisher Bruce Stasch, ďI see the traffic numbers increase the same day that our content has been posted. It has become a very good partnership from our standpoint and we really appreciate that the Business Journal reached out to us to do this project.Ē According to Stych from the Business Journal, "By adding golf content to our online coverage, we've seen a noticeable uptick in website traffic, especially from those visitors looking for golf-related information. The Hacker's Guide has been a good partner that has brought new interest to this category."
Readership interest in Hackerís Guide golf course ratings content is evidenced by the almost continuous appearance on the Most Read Articles list that the Business Journal runs on its website, often ranking first or second on the list, outdistancing articles on major corporations like Best Buy, Delta and Wells Fargo.
The Top 5 and Top 10 lists supplied to Business Journal have been written and reviewed by hundreds of Team Hacker raters, and Hackerís Guide estimates that it takes its raters an average of six hours to rate and review each course. With 3,300 hours already logged, the rating team shows no sign of slowing down. ďOur plan this year is to expand our ratings to markets like Dallas/Ft. Worth, Las Vegas, Palm Springs and Chicago,Ē said Stasch. ďWe want to become the go-to website not just for course info, but for reviews and ratings too. Thatís why we have 575 completed reviews on the site as well as a robust directory.Ē
The 60-factor Hackerís Guide proprietary ratings system assesses a course on these areas:
CONDITIONS: What are the overall conditions of the clubhouse, golf course, paths, fairways, greens, traps, tee boxes, off-course amenities, carts, pace of play, environmental sensitivity?
HOSPITALITY: How is the professionalism of the staff, the quality and speed of service, check-in, leagues, drinking water, food, website, instruction, leagues?
PLAYABILITY: Is this course suitable for a 20+ handicap golfer? What are the number of tee boxes, is it walkable, how's the scoring, design, conditioning?
FACILITY: Are on-course and off-course areas easy to use? What about common area amenities, the clubhouse, signage, parking, driving range, layout, food service, cleanliness?
VALUE: What are you getting for your money? Is the experience worth what you paid? What is pricing for tee times, cart fees, buckets of balls, food and beverages?
FORWARDS: Our female-centric category that contains an equal number of factors from the other five categories. These can include areas on conditions, hospitality, facility, playability and value with how a female would play and enjoy the course.
About the Hackerís Guide & Hackerís Central
The Hackerís Guideģ is the Midwestís largest and most complete golf course rating platform with over 1,000 listed courses and 575 course ratings. In 2008, Hackerís Central was launched with a proprietary rating algorithm that rates a course on 60 weighted factors across six categories. No one in the golf industry currently has a 60-factor golf course ratings system which includes in-depth narratives on the overall golf course experience. The Hackerís Guide has rated courses in 14 states including Minnesota, Wisconsin, Iowa, North and South Dakota. www.hackerscentralonline.com www.hackersguides.com
About the Business Journal
American City Business Journals, owner of the Minneapolis/St. Paul Business Journal, is the largest publisher of metropolitan business newsweeklies in the United States, with 41 papers across the country reaching more than 500,000 subscribers each week. ACBJ also owns publications that cater to motorsports readers, sports readers and collector car enthusiasts. ACBJís online division operates websites for each of its publications and has 3.2 million registered users. The Minneapolis/St. Paul Business Journal estimates that its local website receives over 400,000 unique monthly visitors. www.bizjournals.com/twincities