The business works by sending parcels of clothes, hand selected by a personal stylist, out to members of ‘the club’ who have joined The Chapar. Members then keep what they want and return the rest.
Online PR News – 06-July-2012 – London – This is a question for all male readers: can they honestly say that they enjoy shopping for clothes? Now a question for female readers: do they sometimes truly despair at the quality of their partner’s wardrobe?
The people at The Chapar think they have the solution: they have launched a new retail concept that they claim will mean men 'never need to shop again'.
The business works by sending parcels of clothes, hand selected by a personal stylist, out to members of ‘the club’ who have joined The Chapar.
They only keep what they want – and The Chapar collects the rest. The client just pays for the clothes that they decide to keep. No membership fees, no shipping costs and no obligations.
These ‘trunks’ are sent out every two months and are hand selected according to the personal fashion profile of each unique customer.
The management team at The Chapar consists of a father and son who know the industry inside out. Industry veteran Joe Middleton, former President of Levi Straus EMEA has seen reams of market research all saying the same thing: ‘men hate to shop!’. Son Sam has grown up in a pair of Levi’s and has eagerly joined the family rag trade at the helm of The Chapar.
The pair are building up a team of expert stylists and now truly believe they can change your shopping habits forever.
The Chapar concept originated from a father and son who believed that the way men buy clothes is fundamentally flawed. Frankly, men don’t like to shop. They don’t like shopping on the high street and they don’t like shopping online.
Joe Middleton, a veteran of the clothing industry knew there must be ‘a third way’ and The Chapar is it. Personalised outfits delivered to your door.
The Chapar Man is serviced by a team of Personal Stylists who learn everything they need to know about their client. Clothes are selected according to an intimate profile and are tailored to suit a particular lifestyle.
The Chapar Man knows what he wants and now he knows where he can get it.