Rentzio also began an intensive marketing campaign geared towards the vacation home rental market. During the promotion, vacation home listings were the fastest growing segment on rentzio.com.
Women are the key to gaining exposure for rentzio.
Online PR News – 20-July-2012 – Miami, Florida – Miami based rental aggregator, rentzio, Inc has long been the one-stop-shop for planning that family vacation and this past spring the company began offering rental owners and agencies 25 Free listings to new rental customers. Rentzio also began an intensive marketing campaign geared towards the vacation home rental market. During the promotion, vacation home listings were the fastest growing segment on rentzio.com. Today rentzio President Ronald Silbermann announced an extension of the 25 FREE Listings promotion. "Due to the popularity of the promotion rentzio will offer owners and agencies of all types the ability to join the rentzio family free of charge. The promotion ends September 1, 2012," according to Silbermann.
“Women make up a large percentage of the rentzio.com travel clientele as well as being the largest demographic of most travel publications and vacation rental sites worldwide. They are the people who investigate and eventually share that information by word-of-mouth or on their social networking pages.”
At that time, rentzio also began marketing campaigns geared towards the female vacationer. Women make up a large percentage of the rentzio.com travel clientele as well as being the largest demographic of most travel publications and vacation rental sites worldwide. They are the people who investigate and eventually share that information by word-of-mouth or on their social networking pages. Studies have shown that women handle the majority of research for the planning of the family vacation. More importantly, women make the majority of recommendations and decisions on destination, theme and how money is spent on a vacation. "Women are the key to gaining exposure for rentzio," says Ronald Silbermann. "Rentzio has launched its new marketing initiative with a focus aimed at bringing more women into the rentzio customer base. Whether they are researching and planning the family vacation rental or they want to bring in extra income into their households by renting the family vacation home, RV and toys, the company intends to make the experience effortless." Rentzio has identified women, ages 40-65 as its emerging market and the company's research shows that women are the fasted growing segment of RV travelers on the site as well. This trend is echoed in the vacation and adventure travel industries. Hundreds of clubs and organizations, like RVing Women, across the US are dedicated specifically to the travel needs of women. RVing women's buying power on rentzio.com is driving this segment of rentals as well.
Rentzio's marketing plan includes advertising with women’s publications, websites, submitting articles to women's issues blogs and organizations. Rentzio's Travel Blog writers will focus on articles geared towards women adventure travelers in addition to articles on planning the family vacation. Rentzio also intends to participate in trade shows and other events geared towards women. Tradeshows can be that one-stop-shop for finding information on travel and women know that. Home Décor Shows have long been a hot spot for travel companies because women come out in mass. Trade shows that have a high female demographic ratio will be very important to the exposure of rentzio. "Rentzio needs that buzz that only women can bring to a company," says Silbermann.
Rentzio is the premier aggregator for rental agencies and individual owners to rent out RV's, motorhomes, trailers, motorcycles, ATVs, bikes, watercraft and vacation homes. Rentzio accomplishes this by using the latest in social media and technology to amass the best offers for a fun-filled trip. The company strives to transform the way the industry does business by providing a one-stop-shop platform that brings together the vacationer, these agencies and individual owners. Helping travelers plan, that never-to-be-forgotten vacation is the company's vision.