Chicago Marketing Agency Helps Greenworks Energy Solutions Launch a Brand Emphasizing Energy Efficiency, Cost Reduction, and Bottom Line Benefits
Online PR News – 25-July-2012 – Chicago – Green energy is a buzzword that often is difficult to quantify. Greenworks Energy Solutions (Greenworks ESI) has come to market with measurable energy solutions that benefit businesses throughout the country. Their customers report 50% immediate savings or more for lighting, 30% HVAC and 20% water.
Beyond Big Marketing (BBM), a Chicago Marketing Agency specializing in Branding, Search Engine Optimization (SEO), Social Media and Content Development solutions, has produced a new brand strategy for Greenworks ESI to set them apart. Instead of emphasizing the technical capabilities and engineering features of their products, Greenworks ESI now places the emphasis on dollars and cents. Greenworks ESI offers the technology to lower HVAC energy costs, lighting costs, and innovative ways to lower your water bills.
Mark Cramer, BBM Principal added, "Providing web apps that help customers visualize product benefits is a cutting-edge marketing strategy. In the case of Greenworks ESI, potential customers can calculate their potential energy savings online, before they contact the company. This involvement tool along with other materials available on site are sure to engage the customer and turn cold prospects into warm leads."
Founded in 2006, BBM continues to grow by helping small local and national online brands to develop and execute successful marketing campaigns. The company’s core expertise includes branding, naming, website design, onsite and off site SEM strategies including social media strategies, content development, and paid search campaigns.
About Beyond Big Marketing
Beyond Big Marketing (http://www.beyondbigmarketing.com is an integrated marketing firm providing innovative branding, marketing and social media solutions along with Search Engine Optimization (SEO) campaigns, blog marketing to a growing list of local and national clients.