Russell Sarder, joins expert panel at 2012 Microsoft Worldwide Partner Conference
The panel led the session topic, “Leading the Learning Transformation,” addressing how Microsoft Learning Partners use innovations in learning to lead the technology shift and thrive in today’s economy
Online PR News – 01-August-2012 –Author, entrepreneur and NetCom Learning CEO Russell Sarder joined a panel of learning industry experts speaking at the 2012 Microsoft Worldwide Partner Conference held July 8 to 12, 2012, in Toronto, discussing the various ways they’ve built a successful business model.
Sarder cited several concepts that are important in driving NetCom Learning, or any other training business, to success.
He said one of the ways he’s led his company to success and has kept it profitable each year since its founding 14 years ago is by remaining flexible enough to know when to reposition the company.
“It’s important not to fall in love with the business model you have. If you want to stay in the IT industry, you have to consistently reinvent your business,” Russell Sarder said.
Sarder also said one of the driving factors that has led NetCom Learning’s success is that the organization encourages a learning culture within the organization. The culture falls in line with NetCom Learning’s purpose to promote the value of lifelong learning. Most training businesses don’t participate in having a learning culture within their own organizations.
Many of the other panelists agreed with that strategy and underscored Sarder’s belief in the importance of allowing a business to evolve with technological trends.
Sarder joined panelists Chris Roy, President of Enterprise Sales of NH United in the United States; Claudia Caballero of Compeducation in Mexico; Jonathan Chin, General Manager at COMAT in Singapore; Marcel van den Berg, Director at TwiceIT in The Netherlands; and Frank Hojgaard, Managing Director and Partner at Firebrand in Denmark.
Cushing Anderson, program vice president for IDC’s Project-Based Services research, moderated the event’s Partner Panel. Anderson was selected by IDC clients as the “Analyst of the Year” in 2008 and was named as one of the “Top 20 people to watch in corporate training, 2003” by Lifelong Learning Market Report. He’s also the co-author of IDC’s best-selling bulletin in 2000 predicting the rise and challenges facing the corporate e-learning market.
The panel discussed what made their businesses successful and how other Microsoft partners in attendance could replicate that success. For instance, Sarder shared how NetCom Learning experienced 88 percent growth last year in its Microsoft revenue, in part because of efforts to focus on Microsoft training. The organization shifted its focus in that way because that’s what NetCom Learning does best. The panel also shared some of their challenges and failures to help attendees recognize and possibly avoid those challenges.
The panel also discussed topics like how to leverage social media to engage with prospective buyers, and especially younger buyers. Sarder cautioned that when using social media to engage, organizations must be careful to sync the organization’s message in all efforts, including social media. They also addressed repositioning the company’s focus, shifting toward more live, online training rather than classroom training, how to effectively use verticals, and the importance of embracing mobile learning.
As a testament to NetCom Learning’s purpose, the organization distributed copies of Sarder’s book Learning: Steps to Becoming a Passionate Lifelong Learner to attendees at the event. The book outlines the eight steps to becoming a passionate lifelong learner, reinforced by quotes from celebrated world leaders like Bill Clinton, Abraham Lincoln, and Bill Gates.
Find out more about the Microsoft programs offered at NetCom Learning at http://www.netcomlearning.com/aboutnetcom/whynetcom.phtml?advid=412
About Russell Sarder
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