Aviatech continues on an impressive run as they add two AMY Awards for outstanding work with CertaPro Painters and Lenny's Sub Shop.
Online PR News – 16-August-2012 – San Diego/CA – Aviatech, a full service advertising agency has won AMY awards for two campaigns by the San Diego chapter of The American Marketing Association.
Aviatech’s production of a 30 second TV spot for CertaPro Painters and a Valentine’s Day theme campaign for Lenny’s Sub Shop earned awards in the fields of best Advertising and Social/Viral Marketing, respectively. This marks the second year in a row Aviatech has won for best Social/Viral campaign.
CertaPro Painters has built the largest painting company in North America on the principle of certainty—the certainty of a job well done. CertaPro takes pride in their work and their customer’s satisfaction because they know that painting is personal.
Aviatech was tasked with concepting a TV commercial that reflected the feeling that painting is personal. Through multiple focus groups, Aviatech gleaned inspiring quotes from actual customers that were then used in the TV spot to portray quick personal painting stories they experienced through CertaPro. The commercial quickly became a cornerstone for CertaPro’s new brand messaging with the overarching theme of Because Painting Is Personal echoing throughout their marketing materials as well as their new campaign.
“Understanding a brand’s customer and their motivations for buying a service like painting is critical. Evangelizing the message through creative that is relative to those motivations was the goal with this TV spot.” – Todd Juneau, President
With the launch of the commercial, CertaPro enjoyed a 43% increase in month-over-month organic search traffic to their site, with a 19% increase in organic search traffic year-over-year along with hundreds of thousands of impressions across the country increasing overall brand awareness.
Lenny’s Sub Shop began its rise to sub sandwich stardom in Memphis TN, 1998. Their concept was simple; take a wholesome environment and amazing food then add fantastic employees who go above and beyond the call of a regular sandwich shop. The result has grown into a chain of highly successful sub shops of about 150 franchises in the southeast region of the United States.
The Social/Viral Marketing award won for the Lenny’s Sub Shop Valentine’s Day campaign was run solely through the Facebook self serve ad platform. The extensive campaign factored in audience sizes, restaurant demographics, and geo-targeting around the restaurant locations. Creative was developed to focus on specifically identified regions of the campaign.
During the seven days that the campaign ran, Lenny’s fan base increased by 17,630 with an average of 4,383 daily engaged users, up from 193, and one new fan was added every 14 seconds for the first 24 hours and every 22 seconds over the next 24 hours.
Taking pride in their accomplishments, Aviatech looks to the future and toward more award-winning campaigns that deliver measurable results for all of their clients.
Aviatech LLC is a full service Integrated Marketing Agency located in San Diego, CA whose services include research, creative design, interactive production, online and traditional media, video production, multifaceted lead-generation campaigns, and results driven strategic social media. For more information on Aviatech, please visit www.aviatech.com.