Roubroo Recognized by Independent Analyst for Adding Ad-Hoc Behavior to Business Processes
Contact Information
Vishal Saxena
Roubroo, Inc.
Vishal Saxena Roubroo, Inc. Palo Alto, CA
Palo CA, Alto

+1 650 245-3828

Roubroo BPMS Suite™ software overcomes “one of the biggest objections” by users of business process software, says independent BPM analyst Bruce Silver.

Online PR News – 23-August-2012 – Palo Alto, CA – Palo Alto, CA, August 23, 2012 -- Roubroo BPMS Suite™ software overcomes “one of the biggest objections” by users of business process software, says independent BPM analyst Bruce Silver.

Most enterprises today have business processes that touch both cloud applications and on-premise applications. In today’s dynamic business environment, the need for selective rework and ad-hoc changes to processes assumes paramount importance. Roubroo BPMS™ software, designed with exactly these requirements in mind is ideal for ad-hoc and cloud-based business process, as well as traditional BPM. Roubroo has been founded by long standing BPM technology champion Vishal Saxena, former head of BPM engineering at Intalio and Oracle and one of the co-authors of the definitive standard for business process software, the OMG-sponsored BPMN 2.0 specification.

In his report as posted on BPMS Watch entitled “Startup Roubroo Adds Ad-Hoc Behavior to BPMN 2.0”, Silver says that “difficulty with ad-hoc behavior is one of the biggest objections some users have about BPMN 2.0. You shouldn’t really have to give up ad-hoc processes to use BPMN 2.0”.

Silver adds, Roubroo BPMS software provides “ease of modifying process definitions at runtime, either on a single instance or a set of instances, while strictly observing the semantics and rules of BPMN 2.0.” And as if “ad-hoc” and “run-time modifications” weren’t enough, Silver also notes that Roubroo BPMS users can even incorporate “rework steps into executable BPMN 2.0”.

The latest release of the Roubroo BPMS Suite delivers a full feature set needed by business analysts. This includes the ability to change live processes, to pause, start and replay processes; to step-through and debug processes, and to rewind and rework in-flight processes – all while still adhering natively to standard BPMN 2.0.

Saxena’s position has always been that it is possible to bridge the gap between what business people wanted to achieve and what business process software could deliver, and that the gap itself was only an artifact of immature technology.

Despite its success with structured processes, the business process software industry has been challenged by the chasm between those structured processes and the world of unstructured processes. Further, even in structured processes, there is unstructured intervention needed. Roubroo provides a common solution that lets businesses create structured processes and also permits informal ad-hoc work with nuances of rework and exceptions.

Saxena commented, the Roubroo team’s genius was to figure out how to go further than the token flow semantics in the BPMN 2.0 specification. Whereas all current business process tools force users to shoehorn themselves into unnatural processes, Roubroo BPMS on the other hand suffers no such limitations. With Roubroo BPMS, a business analyst can rapidly capture reality in business process diagrams, and that diagram won’t just sit on a shelf, but can be immediately executed. The process can “go live”, enabling the process value chain for which it was constructed.

Saxena says the best way of describing the benefits of Roubroo BPMS is that a business analyst can “think, draw and execute”. Roubroo calls it “WYSIWYG for business analysts”. The team has also highlighted a term: WYDIWYE – or “What You Draw Is What You Execute”. But it all adds up to an engineering breakthrough, based fully on the BPMN 2.0 standard. And which as BPMS Watch’s Silver says shows “a way to incorporate ad-hoc activities and even rework steps into executable BPMN 2.0.”

About Roubroo. Inc.
Roubroo is the cloud-based business process enablement company. Roubroo, Inc. has pioneered a native BPMN 2.0 business process platform that makes the work of business analysts much easier. Because of Roubroo’s technological innovations, business analysts can now enjoy “WSYIWYG for business process”. Roubroo BPMS Suite™ can be easily deployed on cloud or ground, making it easy to orchestrate and adapt high-value business processes anywhere.

Contact:
Vishal Saxena
Roubroo, Inc.
Palo, Alto, CA
+1 650 245-3828
vishal@roubroo.com
http://www.roubroo.com

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