Student Communicate launch coincides with Overseas student language scandal.
People Communicate Launch Student Communicate – an
Online PR News – 01-September-2012 – Cambridge – In the week when London Metropolitan University (LMU) lost their Highly Trusted Sponsor status and the right to teach Non-EU overseas students, People Communicate launch Student Communicate, an English Language course aimed specifically at overseas students wishing to enter Higher Level education in the UK.
People Communicate, established in 2011 by Chris Heron, has created an on-line platform for delivering English Language Training through “Live” lessons across the internet. The Insight Platform offers a virtual classroom, giving students and tutors access to high quality course material, both during and outside of lessons, lesson recording and notepad functions for memory aid, progress tracking, assessment, forums and an option to take academic mentoring once the course has finished.
The launch of Student Communicate could not be more timely. Immigration Minister Damian Green told the BBC this week a "significant proportion" of LMU’s students did not have a good standard of English and there was no proof that half of those sampled were turning up to lectures. There is much evidence which ties these two issues together. The most often cited cause for foreign students not attending lectures is that they cannot cope with the language challenges which higher education poses in the first two semesters of their courses.
Heron, previously a University Lecturer in Business Studies recognised this generic problem “There has been increasing pressure on University budgets in recent years and it is no secret that a large percentage of their revenue comes from overseas students”. In 2010-11, approximately 11% of the total undergraduate population were overseas students and yet they generated 32% of universities' fee income. “Overseas students are therefore big business for the Universities and yet our own research and experience had told us that many of those students struggle with their higher education in the UK simply because their English is not good enough, despite reaching a satisfactory IELTs level. Add to that the cultural differences and in many cases a lack of study skills and you have some woefully ill-equipped students who become so de-motivated they struggle to even turn up to lessons” says Heron.
Language Schools offer a traditional solution but can be a costly exercise by the time the student has paid for travel and expenses on top. At a time when Universities will be put under greater pressure to demonstrate their overseas students language capabilities and attendance, People Communicate is perfectly positioned as the only English language provider making use of this 21st century technology and innovation to prepare students, using up-to-date media they are already au fait with, in a virtual environment. For universities, the Student Communicate course can not only solve this strategic problem but is also outsourced and outside of the academic timetable.
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