Conversion Conference Fort Lauderdale Presents Proven Strategies for Increasing Web Conversion Rates
Two-day digital marketing event features leading authors and top conversion, usability, and testing experts
Online PR News – 01-September-2012 – Fort Lauderdale, Florida – Marketers looking to increase the effectiveness of their campaigns will have the opportunity to learn new techniques in user-centered web design, landing page optimization, and other online strategies at Conversion Conference, Oct. 9-10 in Ft. Lauderdale, Florida.
Founded by author and landing page optimization expert Tim Ash, Conversion Conference is an international event series that brings together professionals from marketing, analytics, e-commerce and design disciplines for a two-day program focused specifically on strategies to improve online conversion rates. The Ft. Lauderdale event will offer three keynotes plus 30 breakout sessions. Keynote speakers include:
• Susan Weinschenk, Ph.D., author of “Neuro Web Design: What Makes Them Click” and “100 Things Every Designer Needs to Know About People”
Conversion Conference attendees can pick sessions from a 3-track agenda spanning important aspects of campaign optimization, such as developing a testing program, landing page best practices, targeting and personalization, the psychology of persuasion, headlines and copy, abandonment recovery, conversion principles for mobile devices, user-centered design and much more. On October 11th, two optional half-day workshops will offer more in-depth study of landing page optimization (presented by Tim Ash of SiteTuners) and optimizing a testing program (presented by Gregory Ng of Brooks Bell Interactive).
The full conference agenda can be viewed online at http://www.conversionconference.com/cce12-agenda.html
Registration is available online at http://conversionconference.com/cce12-pricing.html. Discounted early bird passes are being offered through September 7th, 2012.
About Conversion Conference
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