AffiliateTraction UK has announced the initial team line-up for its new London office, who together already have over 25 years experience in the Performance Marketing industry.
Online PR News – 01-September-2012 – London – In addition to industry ambassador Nicky McShane taking the reigns as Managing Director, Matt Brown has joined as Sales Director to expand the AffiliateTraction advertiser client roster. Matt, who has been working in the digital sphere since 1996, equally has extensive knowledge of the Affiliate sector having worked across all parts of the industry; agency, network, platform technology and consultancy client-side, with an extensive client list including Vodafone, T.M.Lewin, Red Letter Days, Comet and Hotels4U.com.
For its Publisher activity, Rebecca Charlton has been appointed Publisher Development Manager. Previously with R.O.EYE, Rebecca is experienced in ensuring both advertisers and publishers are able to deliver hard-working campaigns and will be instrumental in building AffiliateTraction's publisher base here in the UK.
Completing the performance marketing relationship circle, Rebecca Pickworth has moved from affilinet to take up the role of Account Manager. With valuable experience in supporting many big name Retail clients including Anya Hindmarch, John Greed Jewellery and Levis, as well as large Travel clients such as Virgin Holidays and Eurotunnel, Rebecca will be the main point of contact for advertiser clients and will work with them in utilising AffiliateTraction's technology and services to deliver strategy and program development to ensure ROI.
Managing Director Nicky McShane says: "I couldn't wish for a more experienced, enthusiastic and focused launch team line-up. All three are well respected and well networked in our industry, and together we are committed to establishing AffiliateTraction's unique and highly-successful service, approach and technology in the UK market."
AffiliateTraction is a full-service performance marketing agency that specialises in incubating, managing, growing, and promoting affiliate programs for top internet retailers. AffiliateTraction is the most seasoned in the performance marketing industry and is the largest agency of its kind in the US. Founded in 2000 by Greg Shepard, AffiliateTraction is retained by medium to large organisations looking to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, brand control and technology to succeed.