Professional Voice Recording Service Completes Project To Keep GPS Navigation Accidents at Zero
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Professional voice recording service, The Association, helps fight GPS navigation accidents completing another 10,000 seamless, zero defect, six sigma quality voice prompts for Alpine Research of America.

Online PR News – 05-September-2012 – Burbank, CA – Professional voice recording service (http://www.theassociation.tv/), The Association, continues to helps fight GPS navigation accidents. The world leader in producing zero-defect, six sigma quality voice files for car navigation and other computerized applications, has just completed another project for Alpine Research of American consisting of 10,000 seamless, voice prompts.

The following recent news headlines help demonstrate the need for professional voice recording services (http://www.theassociation.tv/voice.php) that produce zero-defect, six sigma quality voice prompts for car navigation: “New Jersey Driver Follows GPS, Causes Four-Car Pileup,” “Woman Follows GPS, Drives Straight Into Swamp,” “Japanese Tourists Follow GPS Directions, Wind Up in Bay,” “UK Woman Follows GPS, Drives Mercedes Into River,” and “Trucker Follows GPS Directions, Winds Up in Tree.”
Further, forget about cell phones causing car accidents. In the UK, a ridiculous 300,000 car crashes have been caused by flawed GPS systems. And, according to a survey commissioned by the Britain tabloid, The Mirror, 1.5 million drivers have swerved through traffic when following their sat-nav’s instructions a little too closely.

The world leader in six sigma quality voice files starts the process by finding the “golden” female voice that’s pleasant to listen to yet trustworthy. In other words, they want the voice of a co-pilot, not a sultry voice and not a bored voice. Once chosen, the talent is required to make a 10 year availability commitment so that changes in navigation voice files can be updated seamlessly without requiring an entire re-recording of all voice files which number in the hundreds of thousands.
The rest of the steps in their six sigma production line are equally focused on sidestepping errors other services encounter.

“To create our zero-defect, six sigma quality production line, we listed all the ways errors can enter into the voice and designed our production line to eliminate all of them. This amounts to 25 steps, many more that the typical voice recording studio does.

Since we’re taking full responsibility that the voice files remain error free over the years as we build the clients 'voice tree, we have to four levels of quality control- before we record, during recording, during editing and before final delivery.  We have never had to re-record a voice file,” says Fletcher Murray, The Association Executive Producer.

Murray goes on to say their turnkey project management team provides high quality voice talent coaches that cipher through thousands of lines to find grammatical and localization errors prior to recording. This is the first of four steps of quality assurance that helps them deliver error free voice files that provide top quality navigation to help fight accidents. The Association manages all talent issues as well which creates a legal buffer to protect their clients from spurious lawsuits.

About The Association

The Association (http://www.theassociation.tv/about-us.php), founded in 1986, is celebrating 10 years of six sigma quality voice recordings for car navigation systems. An award-winning, creative, full service solutions company providing film, video, and new media for successful marketing and advertising campaigns they expanded to voice recordings to meet client’s needs. Voted “Most Dependable Vendor” by Alpine for their video work, Alpine turned to them to provide voice prompts when Alpine began to develop their navigation systems. Their professional voice recording services client list includes JCI, Alpine, Honda, IBM, GM, deCarta, Clarion and others. Now the leader in zero-defect, six sigma quality voice files for car navigation they are now expanding to providing “everyday” voices speaking voice files to companies so they can improve their computers’ voice recognition accuracy. For more information visit http://www.theassociation.tv/voice.php.

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