CallidusCloud Delivers LeadFormix on Salesforce.com's Force.com Platform to Improve Lead Quality
CallidusCloud Selects Force.com to Tap Into the Power of Social, Mobile and Open Cloud Technologies to Transform Customers Into Social Enterprises
Online PR News – 07-September-2012 –PLEASANTON, CA--(Marketwire - Sep 4, 2012) - CallidusCloud® today announced that LeadFormix™, its Lead Management and Marketing Automation solution, is now integrated with Force.com, salesforce.com's social enterprise cloud platform for building employee-facing social apps.
CallidusCloud's LeadFormix solution will help companies extend the value of sales force automation by improving both the quality and quantity of leads captured. Sales teams will be empowered with better lead intelligence by focusing solely on leads that have a buying intent, while marketing teams will save valuable time and money with more efficient lead qualification and management.
"CallidusCloud's LeadFormix solution allows companies to better understand buyer interest and shape targeted outbound campaigns to nurture leads into true sales-ready opportunities," said Giles House, Vice President, Marketing Communications and Products, CallidusCloud. "The Force.com integration means companies now have one single place to access this critical lead intelligence. This provides marketing with unparalleled visibility into campaign performance whilst giving sales the ability to focus on and communicate with the right leads for better results."
"Lead quality is critical for accelerating sales and marketing organizations," said Ron Huddleston, Senior Vice President of Alliances at salesforce.com. "LeadFormix delivers on the promise of the Salesforce platform to deliver innovative apps that help extend more value to our customers."
The Power of Social, Mobile and Open
About the Force.com Platform and AppExchange
Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange http://www.salesforce.com/appexchange/.
The Salesforce Platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.
Callidus Software Inc. (NA
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