NJ-based market research firm KL Communications will have a vital role at multiple industry events during the 2012 fall conference season, namely the upcoming ESOMAR Congress in Atlanta, GA, and the Crowdsortium Symposium in Palo Alto, CA.
Online PR News – 10-September-2012 – Red Bank, NJ – NJ-based market research firm KL Communications will have a vital role at multiple industry events during the 2012 fall conference season, namely the upcoming ESOMAR Congress in Atlanta, GA, and the Crowdsortium Symposium in Palo Alto, CA.
Kevin Lonnie, President and CEO, and Sean Holbert, Executive Vice President, Client Relations, will represent KL Communications at the four-day ESOMAR Congress running September 9-12. The company will also be exhibiting during the event. The Congress focuses on the important impact research has on shaping the world of business, both now and in the future.
KL Communications will also be represented at the September 13 Crowdsortium Symposium. As a leader in crowdsourcing and creator of its own “crowdweaving” method (link to: http://www.klcommunications.com/crowdweaving.html), the company hopes to engage and collaborate with other leaders in the industry, while discussing the latest issues and topics in the crowdsourcing.
“Crowdweaving is a phrase KL Communications coined to explain our process of integrating consumer and internal stakeholder input within a collaborative framework,” Lonnie says. The focus, according to Lonnie, is on “harnessing the power of the crowd in order to gather insights, while engaging everyone involved, including researchers, consumers, marketers, engineers, and brand managers.” He adds, “Collaboration is the key, both to crowdsourcing and market research at large, and we are very much looking forward to meeting and working with other leaders in this ever- developing industry. It’s an exciting time for the company.”
KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to focus on the insights that matter. The ultimate goal: to see what lies ahead in order to make better decisions.