Toyota’s New Tagline Makes Debut
Toyota has announced a new tagline that embodies Toyota vision of the future and forward-thinking ways. It will debut nationally on December 31st of this year.
Online PR News – 13-September-2012 –Toyota has announced a brand new tagline this week that reflects the company’s commitment to more exciting products and the promise that customers will be taking part in shaping Toyota’s future. The new theme, “Let’s Go Places,” was revealed this week at the Toyota National Dealer Meeting in Las Vegas.
The new tagline evokes the forward-looking and optimistic nature of Toyota in America. “Let’s Go Places” will debut nationally on December 31, 2012, as part of the campaign for the all new Avalon, the personification of Toyota’s new direction. “Let’s Go Places” replaces the previous Toyota tagline “Moving Forward.”
“ ‘Let’s Go Places’ speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division. “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”
Beginning in 2013, “Let’s Go Places” will be integrated into all of Toyota’s national and regional advertising and communications across all segments.
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