Teams at Riviana Foods to use the StayInfront EdgeCG® SaaS Solution on iPads and Android™ Devices
StayinFront, Inc., a leading global leader of CRM Software and mobile CRM solutions, has added Riviana Foods Pty Ltd to the rapidly-expanding list of customers for its StayinFront EdgeCG® SaaS (software-as-a-service) Consumer Goods CRM and Analytics solution.
Online PR News – 17-September-2012 – Sydney / NSW – StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, has added Riviana Foods Pty Ltd to the rapidly-expanding list of customers for its StayinFront EdgeCG® SaaS (software-as-a-service) consumer goods CRM and Analytics solution.
Riviana Foods is an Australian-owned manufacturing, distribution, sales and marketing company and one of the largest and most successful food importers. The company has 500 products under its extensive portfolio, among them some of the country’s most well-recognised brands.
Fielding two teams – one focusing on the retail grocery business with brands such as Riviana, Always Fresh, Admiral and Mahatma; and the second targeting the food services sector with brands such as Riviana and Menu Master – meant the company needed a single solution that met the varied needs of its field reps.
Riviana Foods selected the StayinFront EdgeCG (SaaS Consumer Goods CRM) solution as it was a full-function, hosted package with the technical flexibility to deploy to a retail grocery team using Android devices, as well as to food services reps, who require higher quality presentation capabilities, on iPads.
Steve Weston, National Sales Manager for Riviana Foods, said: “We wanted to support our two sales teams with the tools that best demonstrated our continuing culture of innovation, efficiency and service to our customer base. With StayinFront consumer goods CRM software available on Android devices and iPads in the field, we believe our teams will impress our customers on every level.”
Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said:
About Riviana Foods Pty Ltd
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