Online Music Store: Automotive retail player Hertz makes a Debut
Press Release share News of Automotive retails player Hertz makes a debut with music program by launching an online music store.
Online PR News – 18-September-2012 –[themusicassociate.com] Parkridge (USA) based Hertz Corp has announced expansion of its Movin' With Music program by launching an online music store. The Hertz Music Store will become operational by the last week of August.
Hertz is a leading car-rental company and is famous for its music initiative like Movin' With Music.
Says Mark Frissora, Hertz Chairman and Chief Executive Officer: “For Hertz customers, the connection between open road and great music is deep. With the Hertz Music Store, I am sure the loyal Hertz customers will have a new way to download free music to make their travel experiences enjoyable.”
Targeting the younger customers, Hertz in the first phase will offer three free songs as downloads per rental to Hertz Gold Plus Rewards members who rent a car in August.
Under the program, Hertz Gold Plus Rewards members can go to hertzmusicstore.com and download music from thousands of artists.
The musical foray of Hertz's is part of its effort to expand customer-base by targeting younger, music -loving, digitally savvy customers. Earlier, Hertz had been offering Sirius XM satellite radio for the renters.
Under the Rewards program, Hertz Gold Plus Rewards members can accumulate three free downloads per rental until Aug. 31. Further, the customers will be informed about the details of downloading those free songs, by email. To know more about the download offer Gold Plus Rewards program, the members can sign up to receive email promotions from Hertz.
According to Hertz spokesperson Paula Rivera, “We are in the process of expanding the store so that people can use their rewards points to purchase more music”.
The Music Store is the second phase of Hertz's Movin' With Music effort. It has an ongoing partnership with Live Nation, which owns Ticketmaster and the two businesses have teamed up for a ‘Best Seats Sweepstakes’ contest.
Rivera is optimistic that the organic integration of driving and music will yield good dividends for the company. By November this year, Hertz will be launching three Hertz Live Radio stations. The radio stations will be, Merge with Top 40 music; Route 66 for classic rock; and the Open Road for modern country music.
Hertz will play the radio at select locations and on its buses and cars.
In the Live Nation sweepstakes, the grand-prize winner and a guest will become eligible for a concert, which they can watch from a Chevrolet Camaro SS convertible from the VIP section of the venue.
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Andre Renaud is a journalist, Billboard and VH1 award winning musician, composer, multi-instrumentalist, and music teacher to thousands, through school boards and privately. Online music store [ themusicassociate.com ] connects its visitors to Music News Updates. For More Latest updates on Online Music Store, Visit: http://www.themusicassociate.com/
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