Mapping Analytics Selects LeadFormix Marketing Automation Solution to Improve Lead Management
Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that Mapping Analytics
Online PR News – 18-September-2012 –PLEASANTON, CA--(Marketwire - Sep 11, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that Mapping Analytics, a leading provider of sales territory optimization and alignment software and services, has selected CallidusCloud's LeadFormix™ marketing automation solution. The agreement was signed in the third quarter of 2012.
CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues.
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