Xero Shoes, a leading barefoot running sandal brand, has partnered with Versa Marketing Inc. of Boulder, CO to manage social media responsibilities related to the brand.
Online PR News – 19-September-2012 – Boulder, CO – Feel The World, Inc, manufactures of Xero Shoes, a leading barefoot running sandal brand, has partnered with Versa Marketing Inc. of Boulder, CO to manage and promote the Xero Shoes brand across social media platforms.
Xero Shoes is undergoing a rebranding from the original name, Invisible Shoes, to the new name, which more accurately reflects the expanding scope of the brand. The huaraches style sandals have developed a loyal following among barefoot running enthusiasts and new people are finding new ways to wear their shoes.
Fans of the brand engage with Xero Shoes across Facebook, Twitter, YouTube, Google+, Pinterest, Instagram and blogs. Versa has been tasked with engaging the barefoot community and expanding awareness of the brand through the channel to increase user adoption of the expanding product line.
Steven Sashen, CEO of Feel The World, Inc. stated, "Since starting our business, we've managed all our social media marketing in house. It wasn't until meeting the team at Versa that we felt comfortable letting someone else speak for our brand. They truly understand us and our customers and we're very excited about the fun (and funny) campaigns we'll be launching."
A new XeroShoes.com website re-design is scheduled to go live in connection with the official re-branding launch at the end of Q2. Fans of the brand are currently being directed to the existing site.
About Versa Marketing Inc.
Versa Marketing Inc. is a Boulder based online marketing management agency specializing in consumer engagement practices.