John Wm. Macy’s Cheesesticks announces launch of Digital Marketing Initiative with WSI.
John Wm Macy’s CheeseSticks, a premium specialty snack manufacturer based in Elmwood Park New Jersey, announces the relaunch of its website and online store at www.cheesesticks.com and the launch of its new lifestyle and entertainment blog at www.twistsonsnacks.com.
Online PR News – 26-September-2012 –John Wm Macy’s CheeseSticks, a premium specialty snack manufacturer based in Elmwood Park New Jersey, announces the relaunch of its website and online store at www.cheesesticks.com and the launch of its new lifestyle and entertainment blog at www.twistsonsnacks.com. The website and blog were developed as part of a digital branding project with WSI Net Marketing Group of Boonton Township, New Jersey. The project focuses a comprehensive range of digital branding activities, including social media, e-marketing and search optimization, on connecting with consumers and food retailers to raise awareness and recognition of John Wm. Macy’s CheeseSticks, CheeseCrisps and SweetSticks brands.
Richard Casamento, president of WSI Net Marketing Group, believes that John Wm. Macy’s brands have tremendous potential for growth with a comprehensive digitally based program. “We’re very excited about the opportunity to help build such a high quality national brand. These products really elevate the gourmet snacks and cheese appetizers categories with artisanal beauty and addictive tastes that have created fantastically loyal fans over almost 30 years in business. We believe that full use of targeted digital promotional strategies will bring even more consumers and retailers to a great line of products.”
Tim Macy, Vice President of John Wm. Macy’s CheeseSticks, says the Company selected WSI based its vision and resources in the area of brand marketing. “The broad capabilities of a large marketing organization like WSI bring tremendous versatility to the challenges of brand marketing. We expect our online strategy will benefit greatly from exposure in dozens of online channels designed and coordinated by experts who know them intimately. We are very excited to be working with Rich and his team on this project.”
John Wm. Macy’s CheeseSticks was founded in 1984 in New York City by chef and caterer John Macy. The Company’s manufacturing facility is located in Elmwood Park, New Jersey. John Wm. Macy’s CheeseSticks, SweetSticks and CheeseCrisps are distributed nationally and can be found in some of the country’s finest specialty stores and supermarket chains, in the bars of luxury hotels and online at www.cheesesticks.com. WSI (“We Simplify the Internet”) is the world’s largest internet marketing service provider, with over 2000 consultants in more than 90 countries worldwide.
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