TriplePundit Announces Engagement Channel Combing Earned and Paid Media in Sustainable Business

TriplePundit “Engagement Channel” Combines Benefits of Earned and Paid Media; Advances Dialogue on Key Sustainability Issues

Online PR News – 26-September-2012 – San Francisco – Editorially independent articles on world-changing issues underwritten by sponsorship

San Francisco (September 26, 2012) – TriplePundit, a leading media platform for corporate social responsibility (CSR), entrepreneurship, and the “triple bottom line” has launched a new editorial product designed to deepen reporting and dialogue on key sustainability issues. The engagement channel will also offer sponsors a targeted and valuable advertising opportunity - combining the benefits of traditional paid media with the deeper value and engagement of earned media.

How it works

TriplePundit engagement channels are editorially independent 10-article series on a sustainable business topic. Each series is matched with a sponsor whose interests are aligned with the subject. Via the channel, sponsors listen, engage and participate with the reader in TriplePundit’s neutral and influential forum. The sponsor also receives branded recognition on all articles, a landing page, and the opportunity to add one conversational op/ed to the series.

The combination of permanent, targeted advertising, a landing page, and the op/ed opportunity create a new way to brand a company as a thought leader.

“This hybrid approach to CSR & sustainability marketing & communications not only puts companies’ efforts in a good light, it also genuinely advances dialogue on key sustainability issues.
- TriplePundit Founder & Publisher, Nick Aster

This “converged media” channel gives brands the best of both worlds while at the same time catapulting worthy conversation across social media to raise the profile of sustainability issues.

“We couldn’t be happier about our collaboration with Triple Pundit. The engagement channel was extremely well managed, the content was right on the money and we continue to make new connections as a result of it. Our goal was to increase awareness of our CR practice within the sustainability community, and all signs point to success.”
- Greg Netzer, Dir CR, AHA! Communications

About Triple Pundit

Founded in 2005, TriplePundit (3p) is an innovative new-media company for the business community that cultivates awareness and understanding of the triple bottom line - an expanded spectrum of values and criteria for measuring organizational success: economic, ecological and social. 3p is a diverse group of businesspeople, from new entrepreneurs to corporate responsibility professionals to cube-dwelling change agents, with monthly readership exceeding 250K unique readers and tens of thousands more across social media.

Press Contacts

Nick Aster
Founder & Publisher
nick@triplepundit.com

Travis Noland
Director, Business Development
travis@triplepundit.com

About Triple Pundit

Founded in 2005, TriplePundit (3p) is an innovative new-media company for the business community that cultivates awareness and understanding of the triple bottom line - an expanded spectrum of values and criteria for measuring organizational success: economic, ecological and social. 3p is a diverse group of businesspeople, from new entrepreneurs to corporate responsibility professionals to cube-dwelling change agents, with monthly readership exceeding 250K unique readers and tens of thousands more across social media.

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