Toyota of Concord Announces Toyota Teen Driver Distraction Study
Toyota recently launched a new Teen Driver Distraction Study and Toyota of Concord in Concord, NC is providing customers with the details.
Online PR News – 01-October-2012 – Charlotte, NC – Toyota of Concord in Concord, NC is proud to release details regarding Toyota’s new teen distraction study. Toyota announced at the Safety Research Forum in Washington, DC last week a partnership with the University of Michigan Transportation Research Institute (UMTRI) to conduct the Teen Driver Distraction Study, which was commissioned by the Toyota Collaborative Safety Research Center (CSRC). To read Toyota’s full press release, visit http://www.toyota.com/about/news/corporate/2012/09/14-2-University.html.
The Teen Driver Distraction Study will utilize responses from 5,600 teens and their parents. A telephone survey will be conducted of newly licensed drivers between the ages of 16 and 18, as well as their parents, in order to capture teens’ attitudes toward frequently publicized driving risks like texting while driving.
“Motor vehicle crashes remain the number one cause of death for teenagers, claiming more than 3,000 lives in the U.S. each year,” said Chuck Gulash, CSRC Director. “We are pleased the Teen Driver Distraction Study will help parents and teens understand their roles as driving mentors and mentees. We look forward to working with the world-class researchers at UMTRI to build upon the strong body of academic research that already exists and sharing our findings and recommendations with the public.”
Toyota’s Teen Driver Distraction Study is made possible by its Collaborative Safety Research Center. In 2011 Toyota made a 5-year, $50 million commitment toward developing new safety technologies in order to help save lives. The Teen Driver Distraction Study is just the latest example of Toyota’s dedication to the safety of its customers.
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