ThankUbank: Tackling Global Problems With the World's First Social Capital Bank

ThankUbank is an online service that measures and promotes societal health (social capital) by tracking levels of gratitude. As the world’s first social capital bank it offers unique, time-proven approach to solving some of the world’s most intractable problems.

Online PR News – 04-October-2012 – Sydney, Australia – A new online service called ThankUbank has been launched which measures societal health (social capital) by tracking levels of gratitude. ThankUbank brings into the digital age the process by which humans have been building cohesive society since the earliest of times, providing a unique, time-proven approach to solving some of the world’s most intractable problems.

"The lack of an effective, ongoing measure of social capital coupled with very sophisticated and fine-grained measures of financial capital has resulted in money being the defacto currency of the social as well as the commercial world,” says George Matafonov, CEO & Founder of ThankUbank.

Measuring everything in terms of money has resulted in a distorted sense of value or worth and is a contributing factor in problems ranging from the Global Financial Crisis (GFC) to bullying in all its forms; from rising levels of substance abuse to the erosion of personal freedom in the name of preventing terrorism.

What we measure, we value. What we value affects how we behave and how we behave is who we are.

"Modern society when viewed solely through the lens of money as the only measure of value can appear sick and debased," adds Matafonov.

This vision fuels a sense of injustice, particularly in the young, to the point of despair which for some explodes in acts of terrorism and self-harm and for others in the quiet desperation of alcohol, drug and self abuse.

ThankUbank is based on the premise that the common thank-you is more than a polite social gesture; it is, in fact, part of a powerful process of behaviour modification which has been used by humans to create cohesive society since the earliest of times.

But this process was often limited to groups of people defined by boundaries such as language, nationality, religion or blood.

"We now have the technology to break free from these boundaries and extend this process of socialization to create and maintain truly civil, fair and just society on a global basis," says Matafonov.

To help achieve this goal, a new metric called TSCI (ThankUbank Social Capital Index) has been created. The TSCI will influence attitudes and behavior much like financial metrics like the GDP influences financial capital decisions. It will also restore the formula for happiness to what it should be.

The most important benefit of the ThankUbank is that it offers a positive vision of humanity by removing the distorting lens of money as the only measure of what we value as a society.

"Measuring social capital is critically important because what we measure, we value. What we value affects how we behave and how we behave is who we are," says Matafonov.

About: ThankUbank is an online service that measures and promotes societal health (social capital) by tracking levels of gratitude. It brings into the digital age the process by which humans have been building cohesive society since the earliest of times, providing a unique, time-proven approach to solving some of the world’s most intractable problems. ThankUbank is the world's first social capital bank.

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