Integrity Toys Gets Truly Outrageous with new release of JEM AND THE HOLOGRAMS Collector Dolls
Contact Information
Alain Tremblay
Integrity Toys, Inc.
100 Chestnut Springs Road
Chesapeake City MD, 21915

5145263149

Integrity Toys, Inc., under license from Hasbro (Nasdaq: HAS), is thrilled to announce the first four mass release characters in the continuing JEM AND THE HOLOGRAMS series of high-end adult collectible dolls.

Online PR News – 09-October-2012 – Chesapeake City, MD – Following the sold-out and much talked about release of the Special Edition: HOLLYWOOD JEM doll exclusive to Comic Con International in San Diego this summer, this new series of collectibles continues with CLASSIC JEM fully dressed in her iconic hot pink mini-dress, her alter ego music executive JERRICA BENTON (seen for the first time as a stand alone doll), magical holographic computer SYNERGY made in a purple skin tone authentic to the original 1980s animation, and RIO PACHECO, JEM’s road manager and love interest! Each exciting character comes dressed in a truly outrageous screen accurate look and includes a set of rockin’ miniature accessories!

“All stops were pulled to create the ultimate JEM AND THE HOLOGRAMS adult collectible dolls for old and new fans of the hit 80s TV series alike to cherish and enjoy for years to come!” says Alain Tremblay, marketing director of Integrity Toys, Inc. “JEM fans will be thrilled when they see the tiny episode specific references that have been added to the design of these characters” says Vaughn Sawyers, head designer of Integrity Toys, Inc.

CLASSIC JEM, JERRICA BENTON, SYNERGY and RIO PACHECO are set to ship in November 2012 (just in time for Christmas) and will be available for purchase at a suggested retail price of US$119.00 each via Integrity Toys’ network of authorized dealers (in the US and other countries, see www.integritytoys.com for full dealer listing) and at Holt Renfrew in Canada (at all 9 retail locations, in stores only) in late November.

To stay up to date on all the latest information about the JEM AND THE HOLOGRAMS adult collectible doll series, please visit http://www.integritytoys.com/jemandtheholograms.

About Integrity Toys, Inc.
Always reaching for the next level, Integrity Toys designs, produces and markets a variety of dolls and related accessories, with a specialization in high-end fashion dolls. Founded in 1995, Integrity Toys' extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, the Dynamite Girls and Poppy Parker among others. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.

For more information about Integrity Toys, Inc. please visit www.integritytoys.com

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.

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