Coghlin Companies’ Columbia Tech President and CEO, Chris Coghlin, noted Applied Interactive and their strategic web marketing campaign were a contributing factor their 281% increase in sales over the past three years.
Coghlin Companies’ Columbia Tech President and CEO
Online PR News – 18-October-2012 –Coghlin Companies, including Columbia Tech, DCI Engineering and Cogmedix, experienced tremendous growth in the past three years despite the recession. Revenue has nearly quadrupled, growing from $42 million in 2009 to $160 million in 2011; a 281% increase in sales. Their workforce has more than doubled to its current size of more than 300 employees. This growth earned Coghlin Companies’ Columbia Tech the #1 position on Worcester Business Journal’s Top Growth List of Private Companies for 2011.
Referring to the development of their new site, successful search optimization campaign, influx of actionable leads and stellar growth, Chris Coghlin said, “It’s amazing to watch a vision come alive like that.” He continued, "Every single day we get new business leads from all over the world."
Coghlin Companies credits their ability to succeed despite the recession to increasing their web presence through strategic web marketing. In 2009, Coghlin Companies hired Applied Interactive to produce and manage their online marketing program. With Applied Interactive, Coghlin was able to create a new website, optimize the site for search engines, update it with relevant, unique content, and refresh its brand and image. This drove their website traffic from its previous 100 or 200 hits per month to 4,000 or 5,000 hits per month. Success like this has enabled Applied Interactive to expand and grow as well. Applied Interactive now serves many companies with web marketing services including web development, search engine optimization and social networking.
About Applied Interactive:
Applied Interactive provides strategic web marketing for growth companies requiring the highest ROI marketing available. Superior web development, aggressive search optimization and effective social media are all part of inbound marketing and produce more actionable leads than outdated alternatives. Strategic web marketing connects your company with prospective clients when they are actively researching a topic and open-minded. It increases productivity and achieves higher close rates than traditional marketing. Applied Interactive’s process is practiced and successful. A client’s market is studied in order to identify targets with a relevant stream of qualified traffic that can be effectively targeted with web marketing. This ensures clients are selecting targets with potential for significant return on investment. Then based on a specific keyword or phrase, Applied Interactive creates a strategic web based marketing program. Leads are delivered to you by email and telephone. All clients need to do is close sales.
About Coghlin Companies, Inc:
Coghlin Companies, Inc. is a privately held company specializing in helping companies cost effectively improve their time-to-market. Based in Worcester, Massachusetts, Coghlin Companies spans four generations representing more than 126 years of manufacturing experience and leadership. Subsidiaries include: Columbia Tech, which provides turnkey manufacturing services to a diverse customer base, including OEMs in the bio-science, semiconductor, LED, medical device, green energy technology, data storage, and automation systems and controls industries; DCI Engineering, an engineering design and pre-production support services company; and Cogmedix, an FDA compliant and ISO 13485 certified medical subassembly and finished medical device contract manufacturer. For more information, please visit www.coghlincompanies.com or sign up for the Coghlin Companies e-Newsletter at http://coghlincompanies.com/newsletter-signup.php.