PR YOU: DO-IT-YOURSELF PUBLIC RELATIONS PROGRAMS ARRIVE FOR SMALL BUSINESS AND START-UPS
PR Veterans Launch Educational Consulting Services Including How-To Book, DIY Programs and Seminars, Teaching Small Businesses The Secrets Of A Successful Public Relations Campaign
Online PR News – 20-October-2012 – Sacramento, CA – PR You, the new company from industry experts Michele Smith and Becky Vieira officially launched this week, providing a series of DIY public relations programs that enable small businesses and start-ups to successfully conceive, launch and maintain their own PR programs. Based on the premise of the duo’s new book, “PR You! The Essential Do-It-Yourself Guide to Public Relations,” the company offers a variety of courses that teach companies how manage PR programs in-house, eliminating the need for costly firms or consultants that are typically out of reach for many start-ups working with limited budgets.
The goal of PR You is to arm companies with the basic tools and structure necessary to start branding itself (or its products and services), and share the knowledge and skills required to create and launch a self-sustained PR campaign until the company is ready to turn the reigns over to a professional. With advertising and marketing costs being out of reach for many new companies, PR has become one of the most cost-effective means to promote a new brand in today’s economic climate with its ability to provide immediate exposure in multiple markets.
“There are tools available for almost every aspect of business to help fuel a successful start-up, from HR to legal to online accounting. The one area lacking was public relations, which is also the most cost-effective means of sharing information and building a brand,” said Becky Vieira, chief executive officer and co-founder of PR You. “Through PR You we are pulling back the curtain, so to speak, on this once-mysterious category of business and empowering start-ups to take control of their own media outreach in a budget-friendly manner.”
PR You offers its services in three key categories:
“Because our team had previously worked as ‘traditional’ PR consultants we saw firsthand how small corporations and start-ups have been forced to cut budgets or simply lack the funds for public relations,” said Michele Smith, president and co-founder of PR You. “And these are the businesses that can benefit most from the power of PR, especially at the critical stage of launching a new company. We saw a true need in the marketplace for a developed program to teach not just the theory, but also the practice of public relations to business owners who can’t afford a publicist or firm. And the answer is PR You.”
PR You is hosting two upcoming events in the Sacramento-area during November. The inaugural educational seminar is being offered for one-time only at 1/10th of the official program rates, and will take place on Nov. 12 from 9:30 a.m. - 5 p.m. at the Hyatt Place in Roseville. The Sacramento PR You book launch party will take place Nov. 14 at Side Bar in El Dorado Hills, from 5 p.m. to 8 p.m. Attendees at this social event will enjoy appetizers, wine and a chance to meet the authors. For further event information, to purchase the book “PR You! The Essential Do-It-Yourself Guide to Public Relations” or to learn about PR You’s menu of services, please visit www.PR-You.com or call 916-671-9617.
About PR You
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