MadiBella to Participate in Official Celebrity Gift Lounge in Honor of The 46th Annual CMA Awards

MadiBella, in association with The Artisan Group, will participate in the official celebrity gift lounge in honor of The 46th Annual CMA Awards on October 29 - November 1, 2012 at the Bridgestone Arena in Nashville, Tennessee.

Online PR News – 23-October-2012 – Memphis, Tennessee – MadiBella (http://www.madibella.com), in association with The Artisan Group, will participate in the official celebrity gift lounge in honor of The 46th Annual CMA Awards on October 29 - November 1, 2012 at the Bridgestone Arena in Nashville, Tennessee.

MadiBella wristlet handbags will be gifted to the biggest names in Country Music backstage at the CMA Awards. This event will also be attended by over 25 media and press outlets.

Charity Helvie, owner/designer at MadiBella (http://www.madibella.com), is a Tennessee native with country music in her blood. So when California-based The Artisan Group, a sponsor at the official celebrity gift lounge for the Country Music Awards, approached her to submit her custom boutique clothing and accessories to be considered as part of the CMA gift bag for the award show presenters and nominees, it was an easy decision. “It’s the opportunity of lifetime,” noted Ms. Helvie.

For her submission, Helvie decided on a fun wristlet handbag small enough for a little girl to carry but also big enough for mom to use as a makeup bag, jewelry bag or as a small bag to hold the essentials. “I always choose a wristlet when I just have the need for lip gloss, money and my phone,” said Helvie. “They are a fun accessory for women of all ages.” The wristlets incorporate the boldly patterned designer fabrics that are a MadiBella signature, in a sassy, sweet color palette with just enough acid edge to make the colors pop.

Participating in the official celebrity gift lounge in honor of The 46th Annual CMA Awards is an amazing opportunity for MadiBella.

Helvie admits she was excited but also overwhelmed at the prospect of making 85 wristlets within the constraints of her one-person home studio. But she came up with a plan, stayed on point and was ready to ship the wristlets with time to spare. “Anytime I felt overwhelmed or worried about how long it was taking, I just reminded myself that this is a dream come true for me and the adrenaline rush returned,” laughed Helvie.

When the 85 wristlets were complete, Helvie carefully packed each one with a handwritten note and company information and sent them on their way to Nashville via The Artisan Group's offices in California.

Asked which country act at the CMAs she would most like to rock her signature wristlet handbags, Helvie couldn’t decide. “They are all my favorites, and I would love to see my wristlet handbags with any of them,” she said.

Helvie has previously gifted Bethenny Frankel and Giada De Laurentiis and MadiBella business cards were included in Mother’s Day 2012 gift bags that were sent to 25 of Hollywood’s most talked about Moms in April, including Jennifer Garner, Beyonce and Uma Thurman. All three projects were coordinated by The Artisan Group, a juried community of talented artisans who provide a sampling of handcrafted products to celebrities and members of the press.

To learn more about MadiBella and its custom boutique children's clothing, or its participation in The Artisan Group’s celebrity gifting initiatives, visit http://www.madibella.com. For press inquiries about The Artisan Group, visit http://www.theartisangroup.org.

ABOUT MADIBELLA
Designer Charity Helvie established MadiBella (http://www.madibella.com) in 2009. MadiBella specializes in custom boutique children’s clothing for girls and boys ages 3 months to 10 years. The line includes dresses, skirts, rompers, tops, pants and accessories. Helvie runs MadiBella out of her Arlington, Tennessee home, where she resides with her husband and two children. MadiBella children’s boutique clothing is available at MadiBella.com.

ABOUT THE CMA AWARDS
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on NBC Television for the first time—making it the longest running, annual music awards program on network television. The Awards aired on NBC through 1971, on the CBS Television Network from 1972 through 2005, and has aired on ABC since 2006. ABC will be the network home of the CMA Awards through 2021.

Watch The 46th Annual CMA Awards LIVE on November 1 at 8p/7p Central on ABC.

ABOUT THE ARTISAN GROUP
The Artisan Group™ (http://www.theartisangroup.org) is an elite art promotions group representing talented small-business artisans at the best celebrity gift lounges. The organization provides a collective sampling of handcrafted products to celebrities and members of the press at top luxury gift lounges such as those leading up to The Academy Awards, The Golden Globes, The MTV Movie Awards and The Primetime Emmys. Membership in The Artisan Group is juried and by invitation-only. The Artisan Group also offers its members guidance in the areas of sales, marketing, social media and public relations.

For press inquiries regarding The Artisan Group, please visit http://www.theartisangroup.org or email press@theartisangroup.org.

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