Reaching the hoards of online casino players is now more important than ever as online gaming companies in the virtual casino industry start to fight for market share in an environment with unlimited space and boundless ability in designs.
Online PR News – 25-October-2012 – London – Online casinos are big business, but not without their competition and a BBC news report this August 2012, shows just how important they are to companies such as Rank Group. The one point that can be draw form this report is that it is not a clear cut industry guaranteeing profit and with changing technology the trade is forever shifting powers.
From the customers point of view, getting into an online casino these days has never been easier with the growing number of ways to pay in and cash out, but what are the online casino faithful getting in return for this convenience? More ways to pay certainly attracts a percentage of the market share and especially works for those who find it difficult to sign up because of their own personal circumstances restricting them access to the most popular financial tools. In spite of this, having 100 ways to pay is not going to maintain market share forever in a marketplace increasingly populated.
It is in fact the designers who are now the new market share magnets. If you are a virtual casino and you want to get ahead of the rest of the field, then this should come as no shock, it is now in the design of your games that attracts the punters to the casino floors. The designers hold the power to the industry and the relationships between designer and casino can make or break a successful virtual casino establishment.
The new battle for market share is with the virtual designer entities in the midst of casinos, which rely on excellence in design. Marketing these designers is now more important than ever with players more and more likely to search for their favourite designer rather than worry about the name of the casino they will be playing at. This line as thinking is now ever prominent just by looking at many of the affiliate marketing sites now listing their games by designer first and secondly advertising the casinos that host these designers as the next choice.
Designs have changed the way the online games are played and changed the norm of many
other games giving avid gamblers a new variety. Bonus Roulette with free spins, Blackjack
games incorporate new ways to wager the cards and specialty games offer hexagon shaped
slots or 100 pay lines with multiple reels. 3D slots on sites such as†www.freeslot.info are paving the way for some extraordinary ways to play with designers patenting their ideas with some never seen before features. Have you heard of Tumbling Reels? Stacked Wilds? 3 Wins on one pay line?
The designers are also making their mark and even though casinos take things into their own hands using TV advertising to gain the publicís attention, creating recognition is now only half the fight. There has been a notable change in the virtual casino industry and for some it has been invisible, but the change is here and has been for a while.
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