According to BBC report, a new Chinese generation is rediscovering the country’s tea-drinking tradition.Surge of new interest parallels the relaunch of a Wild & Bare Co. tea website that has been designed to especially appeal to this discriminating.
Online PR News – 29-October-2012 – Macau – The Sept. 30 BBC news article notes that the sudden fascination with Chinese tea by young professionals in their 20s and 30s has “sparked a boom that is both a cultural and business phenomenon.” Anticipating this generational interest, Wild & Bare has strategically positioned itself to help this fresh wave of tea drinkers sort through and find superior teas that will satisfy their need to become part of China’s storied tea history.
Version 2.0 of the Wild & Bare online store and blog site—wildandbare.com—gives visitors simpler, quicker access to peerless traditional and organic teas and tea accessories. The Chinese tea products have been personally curated by international chef and W&B founder Jean Alberti and his tea master associates. The site offerings include pu-erh, green, black, oolong, white, yellow, blooming, scented, and herbal teas, plus specialty tea products and select teaware.
“Refining the Wild & Bare website so it is more attractive to young and affluent professionals in China and elsewhere goes hand in hand with our pledge to keep tea lovers apprised of the very best teas available today,” Alberti said in announcing the new online edition. “New fans of Chinese tea—and old ones—can find something to rave about on the Wild & Bare site.”
The W&B website is visually dazzling, with breathtaking images of China and its tea growers by photographer David Hartung. A complete lineup of superb loose-leaf and herbal Chinese teas is presented in evocative prose and crystal photos. Alberti shares insights on tea in blogs about his exploration of rural China in search of authentic organic and herbal teas.
Alberti is a native of France and a celebrated chef on two continents (Europe and North America) who came to Greater China to open a restaurant in Singapore and stayed to start a tea company in Macau. He named the company Wild & Bare in reference to the splendor and durability of the camellia sinensis tea plant and to his personal commitment to deal only in teas grown and harvested under natural conditions.
An advocate of sustainable agriculture and fair trade practices for China’s traditional tea farm families, Alberti is becoming a recognized culinary authority in Macau and southeast China. He is widely read in “Tasting Kitchen” reviews in Macau and seen in Wild & Bare tea discovery videos. In June, Alberti was a presenter at the World Tea Expo in Las Vegas.
Working with Wild & Bare to subtly transform and strengthen the website was New Media Guru, an Indian web agency with offices in Great Britain and the United States. Wild & Bare Co. headquarters is in the Rua de Seng Tou building in Taipa Macau, China.
Official website wild and bare: http://wildandbare.com