The Be The Link Campaign Presents it's Opening GALA World AIDS Day

The exclusive invite only formal affair will be held in a spacious Luxury Setting. Completed in 1896 in the style of a French Renaissance chateau in New York City.

Online PR News – 01-November-2012 – New York NY – New York, NY -- The Be The Link Campaign is the first of its kind to raise awareness for HIV and AIDs, visually linking 250 influential people in a voice of unity. The goal is to destroy the stigma surrounding the disease and to highlight the need for access to HIV treatment for those who need it.

AIDS is a chronic, potentially life-threatening condition caused by the human immunodeficiency virus (HIV). By damaging the immune system, HIV interferes with the body's ability to fight the organisms that cause disease. While there have been great strides in the prevention of HIV transmission and care of HIV infection and AIDS since AIDS was first recognized in 1981, there is no cure.

The Be The Link Campaign partners with Until There’s A Cure

The Be The Link Campaign spreads the message online at http://www.be-the-link.org featuring conceptual images of participants and PSAs sending the message that the participants are not just a face in a picture but also a voice for HIV in America. The latest Be The Link news is broadcast via Twitter @bethelink1

Two years in the making, Be The Link will be complete. The culmination of this is a beautiful exhibition to unite diverse influential people without separatism. AIDS does not care whether you are black or white, straight or gay, the fact remains - HIV effects everyone. The art on display will feature some of today's most prominent figures in the world of talent including: world champion athletes, fashion designers, news/media figures, recording artists, actors, top CEOs and business moguls. The diversity of people who form the links highlights the uniqueness of this collaborative effort that shines light on advance treatment that can help reduce the risk of AIDS. An exhibit of photographic images will be displayed in galleries – one in New York City and one in Los Angeles, symbolically linking both coasts. The New York opening event Media Sponsored by Zink Magazine will be a lavish red carpet affair in an historic architectural facility in Tribeca on World AIDS Day, December 1, 2012. Limited edition shirts designed by Project Runway Finalist Christopher Palu and partner Stacy Longo will debut at the New York gala to raise funds for Until There's A Cure. An opening gala will be held in Los Angeles on February 23, 2013 with location to be announced.

The event spotlights the Photography of Andy Tsagaris, Director and Visionary of the Event. Featuring some of today's most prominent figures in the world of business, entertainment, sports, and politics including: Project Runway Season 10 Winner Dmitry Sholokhov; Charlotte Ronson, fashion designer; Phillip Bloch, Hollywood's premier fashion stylist; Michael Bastian, fashion designer; James Mottern, screenwriter and filmmaker; Adam Sabbagh, entrepreneur, sportsman, media personality, and humanitarian; VH1's Mob Wives Carla Facciolo; celebrity stylist and television star Carson Kressley; avant-garde fashion duo The Blonds; film producer Cindy Cowan, president of Cowan Entertainment; actor Tommy 'Tiny' Lister; Kate Linder star of The Young and the Restless; reality star Jessica Romano of Jerseylicious; Julie Macklowe founder of luxury cosmetics company vbeauté; Randy Jones, multi-platinum recording artist and founding member of The Village People; actress Tara Reid; David Mixner, author, political strategist, civil rights activist, and public affairs advisor; Todd Thomas, fashion designer; and Sean Stone, director, producer and son of legendary producer Oliver Stone.

The Be The Link Campaign is partners with Until There’s A Cure, a national organization since 1993 dedicated to eradicating HIV/AIDS by raising awareness and funds to combat the pandemic. Until There’s A Cure is committed to: funding innovative programs which promote AIDS awareness and prevention education; providing financial support for care and services for those living with AIDS; and supporting and advocating for AIDS vaccine development which offers the best hope for reducing the spread of HIV. For more information on the foundation, visit http://www.until.org

For more information on the campaign, including images and profiles of the participants and campaign resources, visit http://www.be-the-link.org or follow on Twitter @bethelink1

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