The London Seed Co. Launches New Grow Kits for the Urban Gardener
Following on from the success of their award winning seed range The London Seed Co. has launched two brand new gift items for the aspiring gardener.
Online PR News – 01-November-2012 –Following on from the success of their award winning seed range The London Seed Co. has launched two brand new gift items for the aspiring gardener.
In keeping with the contemporary, design-led feel of the original packaging the new Windowsill Herb Garden and Growers Gift Bags (available in 4 varieties) feature The London Seed Co.’s iconic designs on the outside plus all you need on the inside to start growing your very own culinary herbs – just add water!
According to Director Katherine Rollett the new lines were developed in response to a growing demand from existing customers for grow kits, as more and more people, particularly in urban areas, start to experiment with home growing. Of the grow-your-own and gift markets in general Katherine says:
‘Over the past couple of years we have seen consumer buying patterns changing. People are spending less but they are also becoming more discerning in their purchasing behaviour. People want real value and not just in the monetary sense. Consumers are shunning throwaway novelty items in favour of quality, usability and sustainability: products with excellent ethical and environmental credentials - and gift items especially - that reward both the giver and the recipient with a sense of purpose. I’m certain we will see this trend gaining even more momentum this Christmas’.
After showcasing the products at Glee 2012 The London Seed Co. have already had enquires from some of the largest garden and high street retailers in the UK and are planning to expand their gift range further in time for the Spring Fair International 2013 (Birmingham NEC, 3 -7 February). What’s more, with recommended retail pricing below the £5 and £10 points, these quirky new additions are sure to be a hit with price savvy consumers’.
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