Partnership capitalizes on the growing trend of using online video as a marketing tool
Online PR News – 07-November-2012 – Toronto, ON – Today, Growth-Trend Marketing announced a partnership with SoMedia Networks, a leader in cloud-based video production services. This partnership enables Growth-Trend to address the growing movement toward the use of online video as a marketing tool to help business owners increase their sales and profits. It also allows them to offer corporate video production services to companies across North America through its operating division, Growth-Trend Corporate Video.
Working with SoMedia’s crowd-sourced network of over 3,000 vetted and trained video professionals across North America, the creative requirements of each client are matched with the right video professional to provide high quality video at a price point that almost any business can afford. Business owners can now have a high definition video shot at their location anywhere in Canada or the United States – from company profiles and scripted ads, to customer testimonials and broadcast quality professional news stories.
The big opportunity that Growth-Trend wants business owners to be aware of is that using video as a marketing tool offers a major competitive advantage compared to displaying only text or static images, whether it be on website homepages, social channels, email marketing campaigns or landing pages. In fact, Search Engine Watch reports that landing pages with professional video are known to generate 4-7x more engagement and response rates. “Video engages viewers. It makes them stick around longer to get to know you, and to like you, and to trust you.” says Ken Steven, President of Growth-Trend. He adds, “People like to do business with those they like and trust, and that’s why video can help your business grow.”
Businesses of all sizes are faced with a variety of challenges in reaching their audience in an increasingly noisy and ever-changing digital landscape. Now, more than ever, business owners can’t ignore the statistics that point toward using online video to increase the impact of their marketing campaigns. Not only are video results increasingly common in Google's search results, but videos stand a 53x greater chance than text pages of being shown on the first results page, according to Forrester Research. Furthermore, Internet Retailer has reported that website visitors who view a product video are 85% more likely to purchase than those who do not.
The expansion of video production services across North America by Growth-Trend now presents a major marketing opportunity for business owners seeking affordable ways to implement online video to help their sales and profits grow. For more information on Growth-Trend’s new video production services, visit http://corporatevideotoronto.com or contact Ken Steven at 905.882.0202 for press inquiries.