Over-the-Top (OTT) Can Drive Digidev's (DIDG) Growth

These are the times of web 5.0. Viewership of content online, has been on a steep rise. The consumer is spoilt for choices what with services like Amazon Prime, Hulu, Netflix et al in the market distributed by a wide variety of devices including Apple TV, Roku etc.

Online PR News – 28-November-2012 – Los Angeles – These are the times of web 5.0. Viewership of content online, primarily videos, has been on a steep rise. Internet penetration has been increasing, average time spent on online entertainment is increasing and along with it online video ad-spends are skyrocketing with projections to reach $3.1 billion in 2012 itself (source: eMarketer). The consumer is spoilt for choices what with services like Amazon Prime, Hulu, Netflix et al in the market distributed by a wide variety of devices including Apple TV, Roku etc.

The major reason for the success of online content consumption has been the flexibility of time and place that it offers. Consumers have taken to this freedom from watching a fixed show at a fixed time on a TV set. This has been a real headache for traditional broadcasters. So much so that Cable and Satellite television channels have lost 400,000 subscribers in a single quarter!

An early mover in the online content distribution space has been Digital Development Group (DIDG) or Digidev. The company licenses content from owners and converts it into multiple formats compatible with various devices connected to the Internet. So the same content can be consumed through a home theater or a smartphone or a game-console anytime, anywhere.

Digidev has been focusing hard on ‘OTT’ or Over The Top Home entertainment because of the choice it offers to the consumers. It is called “over-the-top” programming because the services ride “on top” of the service users already have without any additional subscriptions.

Interest has been strong in OTT. Famous activist investor Carl Icahn took a 9.98 percent stake in over-the-top (OTT) leader Netflix, an online streaming and DVD rental service. Mr. Icahn is of course known for advocating big changes in companies he believes are not well run. He believes that the OTT leader is undervalued and that there is significant potential for value unlocking. Read more on this story here.

For Digidev, apart from building a quality library of content, the keys would be the technology and interface that deliver this content to the users. How their moves play out would be an interesting story.

Growth Equities LLC

David Mayes
info@growthequities.tv
http://www.growthequities.tv

Disclaimer

This press release is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. Information, opinions and analysis contained herein are based on sources deemed to be reliable and are subject to change without notice.

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About Digital Development Group Corp.

The Company’s founders, CEO Martin W. Greenwald and President Joe Q. Bretz have extensive experience in the entertainment industry. As CEO, Mr. Greenwald, oversaw Image Entertainment Inc. growth to over $120 million in revenues. Given Greenwald’s focus in content licensing and Bretz’s technological know-how, the Company is well positioned to be a leader in the Internet television revolution. For more information please visit our website www.digidev.com.

Additional details of the Company’s business can be found in the Company’s public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. Please refer to our full disclaimer, which includes our safe harbor statement, by clicking on or copying this link below into your browser: http://digidev.com/hq/disclaimer/

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