Addoor enters the U.S. market through its alliance with Acento Hispano, a San Francisco ad network
This new joint venture agreement allows Grupo Internetize,
the corporation that owns Addoor, to open its first office outside of Spain and provides an important step towards international expansion
Online PR News – 27-December-2012 –Addoor, an online network leader in digital marketing, has just signed an agreement for partnership with Acento Hispano, a company providing advertising solutions targeting the Hispanic market, both in the U.S. and internationally.
Focused on Internet advertising campaigns for Hispanics, Acento Hispano has a network of more than 300 Spanish publishers spread over multiple channels (news, finance, games, etc.). Acento Hispano's network can segment by geographic location (to the ZIP code level), by language (Spanish, Portuguese and English), or by user's home country. The company is based in San Francisco, which allows great proximity to its audience and immediate access to innovation, as it is located in the hub of new technology and development.
Under this partnership agreement, Addoor and Acento Hispano will integrate their adservers to allow advertisers to sell Addoor media inventory (Spanish and International) from Acento's network. In addition, this partnership will create a joint team to sell advertising space with Latin American IP's from Addoor's network to advertisers in the U.S. and Latin America.
"With this agreement, Addoor and our group greatly strengthen its international projection, stepping forward and attacking a very desireable market. Having a physical presence in California, we have access to betas of advertising products before anyone else, a powerful worldwide focus center, and the ability to manage sales to the American market. With Addoor’s 11 million individual users in Spain currently and 41% of Addoor’s network inventory coming from America, we see this as a great opportunity to explore with this new partnership”, says César Núñez, CEO of Group Internetize.
Pedro Bringas, Director of Acento Hispano, believes that "Our partnership with Grupo Internetize and Addoor represents a significant leap in the possibilities of the development of our network. Not only will we have the support of a large and experienced team in Madrid, but we will also benefit from the prestige and technological capabilities of a renowned company within the Hispanic market at a worldwide level.”
Addoor is a leading advertising network in the Spanish market, with 10 years of experience in the field of interactive marketing. Currently Addoor offers display advertising solutions with over 1,000 publishers totaling 11 million individual users (Spanish IP). Through its departments Optimizaddoor and Socializaddoor, Addoor offers services in social media and direct response campaigns.
Since 2011, Addoor has been part of Grupo Internetize, a corporation that includes digital marketing projects, including Spotize (a division specializing in video display, digital signage, and advergaming) and Movilize (a division dedicated exclusively to mobile marketing and geotargeting).
About Acento Hispano
Acento Hispano is an online marketing network based in San Francisco. Founded in 2010, Acento Hispano provides advertising solutions targeting the Hispanic market, both in the U.S. and internationally.