PURE Rooms' Launch in India is Embraced by Hotels Seeking to Enhance the Guest's Experience

The patented PURE Room program has made its official launch in India through an exciting promotional event hosted by the American Center in Delhi. At this event leading organizations in the hospitality, medical, real estate, and fitness industries were invited to attend.

Online PR News – 08-January-2013 – Pulaski, New York – The award winning, market tested, patented PURE Room program has made its official launch in India through an exciting promotional event hosted by the American Center in Delhi. At this event leading organizations in the hospitality, medical, real estate, and fitness industries were invited to attend and share the reasons why PURE had been selected as the newest amenity for their discerning customers.

Abinash Manghani, ITC Maurya's Director of Marketing and Sales, shared the below quote on behalf of ITC's Chief Operating Officer Mr. Haksar, "It has been ITC Hotels endeavor to consistently provide superior value and service to our guests. PURE Rooms are another step in this direction and we are very proud that for the first time ever in India, this concept has been initiated at the ITC Maurya, in New Delhi. PURE Rooms have been designed to create an atmosphere of enhanced air quality which allows guests to rest comfortably, sleep better and awake refreshed. From the award winning restaurants to diversified accommodation catering to Heads of State, including the first Grand Presidential Floor, Eva Rooms and now PURE Rooms, ITC Hotels has pioneered several world class initiatives."

The PURE Room concept compliments perfectly our strong belief that luxury, ambiance, and 5 star amenities need not to compromise the environment

Following ITC Hotels lead in India the InterContinental Mumbai Marine Drive became the first hotel to introduce PURE Rooms in the financial capital of India, Mumbai. Romil Ratra, the InterContinental’s General Manager, shared that "The minute I was exposed to the concept of PURE Allergy Friendly Rooms I knew that it belonged in my hotel, for my guests to further be pampered during their stay with us."

Meluha The Fern, located in Mumbai, is the world’s first Ecotel hotel to feature PURE Rooms as a new room category for its guests. "The PURE Room concept compliments perfectly our strong belief that luxury, ambiance, and 5 star amenities need not to compromise the environment," Garfield Soares, Head of Sales, mentioned at the event.

Vittal Rao, a renowned Indian hotel designer exclaimed, "PURE Rooms are great not only for paying guests, but also for the employees at hotels because the thorough air and surface purification process reduces the bacteria, fungi, and mold, in turn increasing productivity and reducing absenteeism from work due to ill health. I will definitely be including the PURE Process in my future hotel and corporate projects."

The award-winning and patented PURE Room program is a comprehensive indoor environment solution that thoroughly cleans, sanitizes and seals all surfaces in a room, while filtering all the air with medical grade air cleaners produced by HealthWay. Thorough before and after studies have been conducted on PURE Rooms, and after being treated with the patented PURE program, rooms have been shown to have 90 percent less airborne allergens and particles. PURE is committed to the effectiveness of their program. Each room is updated every six months and monitored to insure that it meets strict allergy guidelines for healthy spaces, with a re-certification process every 2 years.

PURE Global is committed to providing the healthiest, safest and most enjoyable indoor environments worldwide. With the global headquarters located in Pulaski, New York, PURE operates in over 20 countries and has installed PURE Rooms in some of the world's most prestigious and innovative hotels. Experience a PURE Room today by visiting www.pureroom.com.

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