Optimum Nutrition Opt for FusePump Affiliate Tools
FusePump provide Optimum Nutrition with affiliate marketing tools to improve their current affiliate marketing programme.
Online PR News – 22-January-2013 – London – Sports nutrition providers Optimum Nutrition are to work with online marketing specialists FusePump to improve their current UK affiliate programme. Founded in 1987, Optimum Nutrition aim to provide high-quality and innovative sports nutrition products and expect their affiliate programme to reflect their dedication to innovation.
MediaCom are the agency managing Optimum Nutrition’s affiliate programme. Christina Georgopoulou, Account Manager at MediaCom said:
“Through our excellent working relationship with FusePump we are confident that their affiliate tools are the right fit for our client and will benefit their business. The use of these tools will allow publishers in the programme to get the most from Optimum Nutrition’s data feeds.”
Although Optimum Nutrition will continue to use their own data feeds in their affiliate programme, they will now be integrating FusePump affiliate tools. FusePump’s AdCreator and WidgetCreator will help Optimum Nutrition’s affiliates utilise the data feeds creatively so that they can appeal more directly to their audience.
The tools will enable their affiliates to create bespoke Optimum Nutrition adverts and widgets for their site. By engaging directly with their target audience through specific relevant Optimum Nutrition products, the affiliates will invoke customer interaction, increasing click-through and conversion rates.
“Incorporating the FusePump affiliate tools is a great opportunity for Optimum Nutrition” explains Sean McAuley, Commercial Director at FusePump, “We are looking forward to building a strong working relationship with Optimum Nutrition whilst helping to grow their online presence.”
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