Hyundai Super Bowl Ad Expanded with New Mobile Social App
To enhance viewer experience, Hyundai recently announced a new social experience application for smart phones, allowing customers to create their own “dream team.”
Online PR News – 01-February-2013 –In their new Super Bowl advertisement, Hyundai details the story of a young boy creating his own personal dream team to challenge the local troublemakers. The young boy and his mother choose their perfect mode of transportation, the brand new 7-passenger Hyundai Santa Fe, and set off to assemble the team.
The 30-second advertisement was just the beginning of the advertising push for Hyundai, who soon launched their new mobile social experience application, “Find Your 7.” The new application works with a user’s Facebook account to pick a dream team of seven friends. Friends are assigned to a seat in the virtual Santa Fe, where they are assigned characteristics mimicking those of the team in the commercial.
This application marks a first for not only Hyundai, but also for social applications as well. Not only is Hyundai creating a mobile “first” for the Super Bowl, but they are also creating a social networking app unlike any others. The new app will look at interactions with your friends and analyze your friendships with them, assigning them the characteristics based on these features.
Once the “characters” are assigned – the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon – users will be provided with a custom video introducing their dream team. Created with the look and feel of an action movie trailer, the video incorporates names, profile pictures, interests, and other factors to create a truly unique experience.
This revolutionary application is the first of its kind, designed for mobile first and allowing users to have a truly custom experience that can be shared on other social networks. Users were kept in mind throughout the development process in order to ensure an application that people would use and enjoy was the end result.
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