Language Translation Delivers a Significant Competitive Advantage for Companies Doing Business
Many companies have targeted the BRIC countries (Brazil, Russia, India and China) for business expansion.
Online PR News – 10-February-2013 –Many companies have targeted the BRIC countries (Brazil, Russia, India and China) for business expansion. In these countries, large segments of the population are enjoying fast-growing disposable incomes and their consumer spending habits are becoming more diverse and sophisticated. Not surprisingly, consumer products, pharmaceutical, auto and electronics companies are all pursuing these markets.
However, for many companies, the language barrier is often one of the main obstacles to establishing a successful sales channel. Numerous studies have shown that people are more comfortable buying products when information is presented in their native language. According to Common Sense Advisory, 56.2 percent of consumers say that the ability to obtain information in their own language is more important than price.1
It would seem that most organizations would invest in language translation for this purpose, but there is much work to do in this area. For example, Forrester Research found that 95 percent of Chinese online consumers indicate greater comfort level with websites in their language; yet only one percent of U.S.-based online retailers offer sites specific to China.2
Clearly, companies that immediately invest in localizing their sales and marketing programs can gain a significant edge over those who do not.
Why the BRIC Countries Make Attractive Markets
Brazilian Consumer Market Trends
Chinese Consumer Market Trends
Online shopping represents a huge opportunity for companies reaching Chinese buyers. People of all ages, but particularly the younger population, use the Internet for social networking, e-commerce and media consumption. Businesses that translate their websites into Chinese-Simplified and Chinese-Traditional will gain a tremendous advantage.
The media is filled with stories of opportunity in the BRIC countries, but it also includes stories of companies whose strategies have faltered for a variety of reasons. Language barriers may be an obstacle, but one that can be readily addressed by engaging the services of language solutions provider with industry and country-specific expertise.
Read the full article here: http://www.merrillbrink.com/translation-delivers-competitive-advantage-in-BRICs-02042013.htm
About Merrill Brink International
Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO 27001:2005 and ISO 13485:2003, and registered to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.
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